Confluence.VC · 2023-01-04 · 21 min
Guest: Nico Cerdeira ( @nicocerdeira ) Company: Failory Location: Buenos Aires, Argentina Background: Failory is a content side for founders, and Nico has led their team for the past five years. Their team has mastered their marketing, and their site brings in hundreds of thousands of unique visitors per month. They use programmatic SEO to make this happen, and we cover more of the details in this talk. Talking points (five-second version) : The fundamentals of programmatic SEO How Failory reached 200k+ unique visitors / month with a team of one Ways to monetize a content site Lessons on how companies have found product-market fit Key takeaways (30-second version) : If you're ignoring search trends, your business has no shot. You have to win attention in today's world. Search trends tell you where attention lives today. Programmatic SEO is about building thousands of pages to capture long tail search demand. You do this by keeping the structure of the page consistent and mapping information to that structure. You can learn a TON by observing people and companies that have won at programmatic SEO. Nomad List, Zapier, and Failory are three companies to study.
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