The Rep Who Won by Asking for the Broken Process

Episode notes

Episode 112 of Closing the Deal with Fexingo reveals a counterintuitive sales strategy: instead of proving why their solution is better, one rep at a mid-market SaaS company asked the prospect to walk them through every pain point in the current workflow - and then mapped the gaps to a custom proposal. The result? A deal that had stalled for six months closed in two weeks. Hosts Lucas and Luna break down why 'show me your broken process' builds more trust than a polished pitch deck, and how this approach works even when you're the most expensive option on the shortlist. Plus: a practical framework for running your own process audit conversation without sounding like a consultant. #SalesStrategy #Negotiation #ProcessAudit #SaaS #B2BSales #ClosingTechnique #SalesPsychology #TrustBasedSelling #Business #FexingoBusiness #BusinessPodcast #RevenueGrowth #SalesTraining #Prospecting #SalesRep #BuyerPsychology #CustomerSuccess #EnterpriseSales Keep every episode free: buymeacoffee.com/fexingo

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