Closing the Deal with Fexingo · 2026-08-22 · 8 min
In this episode of Closing the Deal with Fexingo, Lucas and Luna dissect a deal that collapsed because the sales rep asked for too much at the wrong moment. They walk through a real negotiation where a rep, after building strong momentum, added a last-minute request for a multi-year commitment and a penalty clause - and the buyer walked. They explore the psychology of asking, the risk of overreach, and how to calibrate requests to the buyer's readiness. With concrete examples and tactical advice, they discuss when to push, when to pull back, and how to read the signals that a request is crossing the line. If you've ever wondered why a deal that seemed certain suddenly fell apart, this episode offers a framework for knowing exactly how much to ask for - and when to stop asking and start closing. #NegotiationStrategy #SalesPsychology #DealMistakes #SalesTraining #Business #Sales #ClosingDeal #FexingoBusiness #BusinessPodcast #SalesTips #NegotiationTactics #BuyerPsychology #RepOverreach #DealBreakers #AskingForMore #SalesLessons #WinLossAnalysis #SalesProcess Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Art of the Silent Close88 / 100How to Close Without Asking for the SaleHow Price Anchoring Wins Complex B2B DealsHow Asking for the Second Signature Wins DealsHow The Final Email Wins Enterprise Deals
