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Index/AI & Data/Circana Unpacked
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#2 - How 7 Generations are Shaping Demand - and What that Means for Brands and Retailers

Circana Unpacked · 2026-03-02 · 18 min

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Episode notes

Sally Lyons Wyatt, Circana’s Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, joins the podcast to explore the fascinating dynamics of today’s unprecedented multigenerational marketplace. Building on CEO Stuart Aitken’s recent emphasis on the importance of life stages in the modern market, Sally dives into key trends and actionable insights for brands looking to

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