Christopher Lochhead Follow Your Different™ · 2026-06-23 · 38 min
This week's Pirate Street Journal episode covered three topics that, on the surface, seem unrelated: the SpaceX IPO and its acquisition of AI coding startup Cursor, the rise of plug-in solar panels for everyday consumers, and KFC's ambitious brand overhaul. But at the end, each story carries a deeper lesson about how categories are born, how they grow, and what separates winners from everyone else. The Pirate Street Journal is a business show with a simple but provocative premise: the Wall Street Journal does not know how business really works. Not because its journalists are incompetent, but because mainstream business media obsesses over companies, products, and technologies while almost completely ignoring market categories. Hosted by Christopher Lochhead alongside Eddie and Bri, the show takes three major business stories each week and examines them through the category design lens. The result is a sharper, more useful read on what is actually happening in the economy and why it matters. You’re listening to Christopher Lochhead: Follow Your Different . We are the real dialogue podcast for people with a different mind.
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