How to Design Brand Experiences That Will Have Everyone Talking

Episode notes

Can B2B events be fun, creative, and strategic? Absolutely. In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact.

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