
Hosted by Dr. Drumm McNaughton
Changing Higher Ed is dedicated to helping higher education leaders improve their institutions. We offer the latest in higher ed news and insights from top experts in higher education who share their perspectives on how you can grow your institution. Host Dr.
317 episodes · publishes weekly · latest 2026-06-30 · ~39 min/episode
Rank
#2360
Substance
65.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#2360 of 6186
Substance
Top 38%
outscores 62% of the index
Changing Higher Ed ranks #2360 on The B2B Podcast Index with a substance score of 65.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and originality. The episode includes named polls, approximate statistics, the corn blight anecdote with dates, named communications firms, and specific ages of concepts, giving it a reasonable evidence base; however, several citations are vague ('a couple of years ago,' 'some great studies') and the five recommendations lack concrete metrics or institutional case studies.
Averaged across 1 recently scored episode, with cited evidence.
There are genuine data points and a useful pre-political framing of trust decline, but the five recommendations are discussed at a very bird's-eye level and large chunks of the episode are consumed by host anecdotes, casual pleasantries, and platitudes rather than substantive analysis.
“there was a great Data for Progress poll that came out a couple of years ago that asked people about their support for higher education institutions by subsector. And what it found was the most support for community and technical colleges...bringing up the rear is Ivy League universities”
“There are some great studies that came out of the UNC system and the University of Wisconsin system over the last five years that show that conservative students do face a lot of pressure on campus not to express themselves...but they don't face that pressure almost at all in the classroom”
The use of Kathy Kramer's 2007 pre-political resentment data to show distrust of universities predates current culture-war attacks is a genuinely fresh framing; however, the five recommendations largely repackage decades-old higher ed concepts (Campus Compact, anchor institutions, inclusive excellence) without significant new synthesis.
“in 2007 no national or state politicians were openly critical of higher education in any significant way...And what she found is that there were a lot of criticisms of higher education”
“I think connecting that with public trust is maybe the most important intervention that the report makes”
Dr. Young is a knowledgeable mid-level association staffer and lead author of the report under discussion, but he is a policy researcher and advocate rather than a sitting president, provost, or senior institutional operator who has navigated these trust challenges at scale.
“Six years ago I was a history professor at Utah Tech University in Southwestern Utah”
“I've been at AAC&U for a little over a year doing a lot of different things, particularly work on our new Advancing Public Trust in Higher Education initiative”
The episode includes named polls, approximate statistics, the corn blight anecdote with dates, named communications firms, and specific ages of concepts, giving it a reasonable evidence base; however, several citations are vague ('a couple of years ago,' 'some great studies') and the five recommendations lack concrete metrics or institutional case studies.
“We have seen some pretty clear polling from some of the best pollsters in the country, Gallup, Pew, norc...drop offs of 20% in public support, 55 to 36”
“The campus Compact was signed 41 years ago. The concept of anchor institutions was created 19 years ago”
The host structures the conversation around the five-part framework but consistently agrees with the guest, injects lengthy personal anecdotes (the AI/ChatGPT story, the advertising campaign, West Wing references), and never meaningfully challenges a claim, making this a friendly promotional discussion rather than a probing interview.
“I remember doing a project with a fairly large university in the Midwest and we were doing strategic planning and we had come up with a bunch of tactics and we couldn't figure out how to group them. So I just went into chat, GP typed them up”
“I would go back to one of my favorite television shows, the West Wing”
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1 scored on substance · 60 tracked in total.
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