
CEO Pulse Podcast Β· 2026-02-16 Β· 52 min
In this exciting episode of the CEO Pulse Podcast, I'm joined by Victor Heredia, a dynamic real estate entrepreneur who's been making major strides in the industry. π©πΆπ°ππΌπΏ, who entered the real estate scene in 2018, shares his fascinating journey from the produce business to wholesaling, fix and flip projects, and even hard money lending. He opens up about his evolution in the real estate space, including his venture into call centers with "Call Pros" and his approach to diversifying his business strategy. πͺπ² π±πΆππ² π±π²π²π½ πΆπ»ππΌ: - Victor's transition from the produce business to real estate. - The importance of critical thinking and urgency in entrepreneurship. - How relationships and networking are key to his success. - Victor's first successful deal within 10 days of entering the real estate business. - The evolution of his business model, including hard money lending and transactional funding. - The impact of collaboration in business growth and the importance of humility. - Future trends in the real estate market and the impact of interest rates.