Charlie Wood-Jones - The Biggest Asset Most Restaurants Ignore

Episode notes

Building a restaurant is one thing. Building a restaurant while learning hospitality, marketing, technology and guest engagement at the same time is something else entirely. In this episode of Captive Conversations , Adam sits down with Charlie Wood-Jones, owner of Cawsburger and Sales Consultant at Popmenu, for a conversation that bridges both sides of the hospitality world. Charlie shares the journey of launching Cawsburger during lockdown, growing a loyal customer base through social media, and eventually realising that likes, followers and algorithms are not the same as owning a relationship with your guests. The conversation explores how Popmenu helped shift that thinking, turning a website from a simple digital brochure into a powerful marketing and guest engagement tool. Charlie discusses building a database of thousands of guests, the role of email and SMS marketing, automated campaigns, guest data, direct ordering, Google visibility and why restaurants need to think beyond social media if they want sustainable growth.

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