195 | What's Holding You Back: Your Perception on the Time it Takes to Be Successful

Speaker A: Hey, friends, welcome back to the Called to Lead podcast. I am, um, so excited to wrap up this series of the biggest things that are holding you back in your business. And in today's episode, we are going to be talking about time and your perception that you might have around how long it takes to be successful or how much time you actually have to put into your business each week or each month in order to see the results or what things are, uh, what that you're going to spend your time on are going to bring the biggest impact into your business. And so we're going to be breaking all of this down into today's episode. So let's dive in. Yay. Are you dreaming of making a long term income and impact beyond your own efforts, but feel like you're struggling to replicate your results? I'm Heather, a former burned out boutique owner turned top network marketing leader. And I've learned the hard way that you don't have to do all the things all on your own. Now my passion is helping social sellers scale their business by choosing faith over fear and using simple duplicatable systems without having to sell your soul to social media. I'm so excited to share with you simple tips, tricks and tools to help you take your business to the next level. In each episode, I'll share faith, focused wisdom, um, proven systems that your team can duplicate, and inspiring stories from other leaders who have been right where you are today. Are you ready to grow your team? Find joy and fulfillment and feel free. Break out your favorite pen and notebook and let's dive in. All right, so let's dive in to one of the things that might be holding you back from the growth that you are looking for in your business and that is your mindset or your thoughts around time. So we've already talked about your money mindset might be holding you back. We've also talked about what it looks like to not go all in towards your goals. But for those of you guys who maybe have overcome that and you're like, okay, I'm all in, or you've completely shifted from one endeavor to another and you're ready to devote your time and energy towards that, whether that's restore or not, or maybe you're a hot mess mom and you're trying to figure out how to balance it all, where you've got a bunch of little kids at home, or you've added on a part time or part time job, or you're working a full time job trying to do all the things. And I'm, um, here to tell you that our thoughts around the time it takes can really be one of the biggest things that hold us back if we don't have and set the right expectations for what it actually looks like in your business. And so I'm going to break it down into three different areas today, starting with the one that I think it's maybe the most important and the most obvious is how you're spending your time. So a lot of people feel like, and we'll talk more about this in a minute, that it takes a ton of hours each week to work your business. But truly, the thing that's going to move your business forward in the most impactful way is going to be intentional connections inviting people to the next step in their journey. And so at Restore Collective, we use the acronym Win who invite next. This is probably not new to you, but you want to be able to remember this and drill it into your mind. Because truly, if you focus on the Win who invite next strategy in every single facet of your business, not only is it going to grow your business over time, but the coolest thing is, is that's probably going to be one of the things that you spend the least amount of time on in your business. And so it doesn't take a lot of time to be able to do this invitation strategy to connect individually with your people. So let me break this down as an example. So one of our coaches and mentors that I, uh, interviewed recently, Rob Sperry, he said he was in a room, um, with a ton of leaders that were at a company that was kind of in a season of downturn. And the leaders were a little. Feeling a little discouraged. And quite frankly, they really weren't taking a lot of action in their business themselves. And so they, of course, weren't seeing results in their teams because people don't do what you tell them to. They do what they see you do. But specifically, he said, okay, I have a question for you. How long does it take for you to send a quick voice message or a connection or invitation to one of your customers? And they said, well, it can take, you know, 30 seconds to a minute. And he said, okay, so it takes 30 seconds to a minute. You know, how long would it take you to connect then with 10 people in your business? And they started to do the math. They're like, okay, 10 minutes. And he's like, and how many customers would you need to be successful in your business or to make the kind of income? And they kind of thought, hmm. And they. Everybody had a little Bit of a different number. But, you know, if someone's number was, say, 20 new customers in a month, it's like, okay, well, if 20% of your customers are going to purchase, you could divide that by 5, right? So 20, 20 new customers might take 100 connections, which is a lot. And it sounds like a lot, right? 100 invitations, maybe for Restore to take the Color Science quiz or invitations to try the product in person. And so he said, okay, if you were to add up a hundred conversations, how long would that take you? And then they kind of did the math and they thought, yeah, maybe like an hour and a half. And he was like, okay, now that's a lot of conversations. But it takes an hour and a half of your business for an entire month to make some of the biggest impact in your business. And so why would we not be taking the time to make those intentional connections and invitations and doing it one person at a time? And the reason, of course, why we wouldn't do that is because of fear or a lack of belief maybe in yourself or where you're going or overthinking what the people that you invite are going to think or reading too much into if they don't purchase or if they ghost you or if they say no. But that's not really what this podcast is about. The this podcast is about if it's true. And it is that invitations. And specifically who. Who are the people that you think would love your product or the business invite, what tool can you invite them to? Is it the Color Science quiz? Is it an in person connection or makeover? Is it just a coffee chat to connect with them just on a personal level? Because it's been a minute. Is it an invitation to somebody that's already on your team or your branch if you're in Restore that you want to invite to your power hour or to your wham, or to something that your founding partner mentors branch is hosting, or to the Family Call or the all about the family call. And then the invitation is what only takes less than a minute. It's best done using your voice so that they can hear your heart, so that it can be personalized. Not with a little script or anything like that, though they're certainly great starting points that you can work from. It's really just share something great about them that you love. Like, you know, hey, Susie, I loved seeing the pictures of your kids that you just posted on Facebook. I hope you guys are gearing up for a really fun Thanksgiving and just share what it is that you love about whatever it is that you're sharing. So if it's about the business you can share about, I can't help but feel like you'd be great at what I do. Or if it's about your products, you can say, I have recently found this line that I love because of xyz. And then you invite them to the next step in whatever that is. So, uh, you know, if I were to send you a link to the Color Science quiz, would you have a few minutes to check it out? And what are they going to say? They're going to be like, okay, sure, I'll take the quiz. And then they're going to be on the site and then they're going to be, you know, kind of like sucked into, like, wait, what is this? And then you didn't invite them to buy, you just invited them to the tool, which is the quiz. Another example would be I'm so proud. And this is one of our Restore shout outs. I know a gal, Nancy Arata, who is a partner here at Restore, and she decided to do a post on her on the Facebook page for her community where of her neighborhood and just said, hey, I'm having a little open house where I'm going to be sharing some makeup and I am looking for people to let me do a, uh, before and after. Would you be interested in coming over to my house? And not only did it take her probably, what, like a minute or two, maybe five, to really craft out the post on Facebook, but she took the time to individually connect and invite people as well. And so again, the invitation can look as simple as. Hey, Susie, I just wanted to make sure. I don't know if you saw my post on Facebook, but I'm inviting some few, a few friends over to play with this new makeup line and skincare line that I love. Are you free on Thursday at 6 o'? Clock? And the answer is either going to be like yes or no. And again, you can't read into whatever it is. But that invitation literally takes minutes. But yet somehow we think in our mind that in order to do this business well, we've got to spend just hours and hours and hours doing all of these things to move our business forward. When the thing that's going to move your business forward is the invitation that takes literally less than a minute. Now, I don't recommend breaking down and doing a hundred invitations because I think that can be really, really overwhelming. But start with five, just five. And if you do the five, go do five more. And again, that could Be five minutes. And I think every single one of us, whether you're a busy mama or you work full time, can carve out five minutes every day to make those intentional connections. And can you imagine what that would do in your business if you did that? So m. The first thing that might be holding you back when it comes to your perception of time is how long it actually takes to do the things to move your business forward. And so the second thing is kind of tied to that and it's how much time you need to be putting into your business each week or each month in order to be successful. Because I have learned this lesson myself that some of the most productive, actually I would say I had three phases of time within my business. Of the eight years that I spent building up my team of 4,500, which I know can seem so overwhelming to people of like, how do you even have the time to do that? Well, I actually probably spent the less time with that at the, you know, at the end with the 4500, because I had developed systems and helped build up other leaders to do exactly what I'm teaching you how to do. But when I first started my business, I was working more than full time. I owned my own boutique and bridal shop and I was working six days a week. I had two little kids. I had a, uh, 45 minute, sometimes hour long commute to and from work. And I just, it was crazy busy in that, in that season to where in. In, you know, all intents and purposes, I didn't have time to work my business. But because I knew what I wanted and I knew, as I've said before, I had a specific amount that I needed to bring in for my family, which was a couple thousand dollars a month to fill that income gap that my small business was not paying me then. What I did is I filled the nooks and crannies that I had in my day. I sent voice messages on that 45 minute drive to and home from work. I would go in the bathroom and connect with either my team or my customers and just send quick follow ups. I would do the makeup anywhere and everywhere. I remember putting makeup on in Mexican restaurants and bringing it to girls weekends and asking all of my friends and employees and anybody neighbors to try it and play with it and let me take before and afters of them. And I was filling the time with those invitations and I was probably working my business less than 10 hours a week, maybe even five hours a week because that's all I had to give and it was fun and it was, it. I think sometimes busy women almost do better in this business because you're gonna fill the gap and it's definitely gonna move your business forward because you're doing the things that are gonna be most impactful in your business. Now contrast that to when I actually sold my business in 2019. So two years into starting this journey, I sold my business and next thing you know, my kids were a little older, they were in school full time, and I had the capacity to work my business full time if I wanted to. And so I tried that because again, I was used to working full time. But what I found is my business actually went backwards because the perception of my team and my leaders is they didn't want to work their business full time and they didn't want to work how they saw me doing the business. And it was overwhelming to them because people don't join network marketing for the premise of starting another job. They just really don't. And if you have the time and capacity to work this business full time, that's great. But I want you to really think, could it be holding you back from growth in your business and developing other leaders if they feel like they have to show up with that same time and energy in order to have success in their business as well? Because again, as I said, for my first two years in growing my business, I did not have that time and capacity. And if I felt like I did, I probably would have been out. Right. And so the third phase of my business is when I shifted away to intentionally only working my business about 20 hours a week. And I got really intentional with how I was spending it and dividing my time really well and, and spending my time with my, the 20% of my team that was bringing in 80% of my business and you, uh, know, spending an hour with everyone or catching up on a group thread with, you know, all of my direct, direct directly enrolled distributors. That was something that I might could do in 15 minutes a day or one hour a month with a, with a team call. But then I would group my leaders together in what we called a wham and what we call momentum circ store to where they can learn from each other. So that 45 minutes each week is probably the best way that I could spend my business because it's grouping like minded people together to help build their business together and it's only 45 minutes a week. So then especially when I took my business off of social and I had to really get into focusing on those invitations, whether it was to in person or serving my customers. Well by setting up some systems on Project Broadcast. Either way, I was able to dial my business back to working, I would say 10 to 20 hours a week. Even with having a team of, uh, you know, a very, very large team. So the misconception that might be holding you back could be that you're in the camp that you think you have to work this business full time in order to, to be successful, or it could be that you are working your business full time and that's holding you back because you've got the person that thinks they have to do it. And so if your business is stagnant and you're not seeing growth, could it be that it's one of those two things or one of those two mindsets? Because I believe that you can build this business with as much time as you can. Now, if you are what we call a jogger, which is someone who's wanting to make a part time income, I would say you probably are going to need to put in about five hours a week. And whether that's an hour a day or you know, 30 minutes a day, and then you make up the time for having one beauty lab experience or one online virtual event per week. You're definitely going to need to be consistently spending time each week growing your business and serving your team and spending time on customer acquisition, customer support, team acquisition and team support. But that can be done in five hours a week. Now if you are a runner and you have really big goals, you're going to need to up that to the 10 to 20 hours a week. And I know it can be challenging or frustrating if you already have other commitments that don't allow you to be able to do that. But that's okay. You can either reevaluate those commitments and those priorities and decide, you know, if there's some something that you can let go. Certainly your family is not one of those things that you should ever let go. But you can really kind of evaluate what that looks like in that season and just be okay with the results that you have, knowing that they can and will compound if you just do this thing long enough. So then that brings me to the third and final time perception that might be holding you back from your business. And it's the time it takes to actually see the big results in your business. So specific to this last perception of time and what your thoughts around it might be and how long it takes to actually be successful, I can think back to a training that I was a part of at some point in my journey. And it was a training, training that was specifically targeted towards six and seven figure earners. And what's interesting is, and it's Eric Worre, I believe that you know, kind of coined this. He could have gotten it from someone else. But he says it takes one year to figure this business out. One year. It takes three years to make a part time income, it takes five years to replace your full time income and it takes seven years to have a world class income. So again, multiple six figures, you know, the, the kind of income that I know many of us could dream. It takes time. Now I know a lot of you guys might be coming from having had a world class or a full time income before. And so you think it's going to be possible to make that same income very quickly. And while you're not starting at square one, you might be able to skip that, you know, that one year to figure it out, because you've figured some things out at this point. It's still going to take years for you to build up to that full time income that is possible in this business. Because I'm telling you, some of the most successful people, they're not overnight successes. It does take time and capacity to build up their, their customer base, to build up their reorder base and the retention for their customers to build their team slowly and surely. My team, I might have had 50 directs when the company I was with decided to go out, out of the network marketing space. I had about, about 50 directs at that time. But you guys, I've never brought in more than four. So I grew my team, my direct line, one to two people over years and again, probably 10% or more of them quit over those years. But it wasn't like I had 50 teamies overnight, right? It was slow and steady over time that continued to build and grow and develop the leaders that it took from within those 50 leaders. Because again, only 10% of people, or uh, maybe 20% are going to be joggers. 10% are ever going to reach like the highest levels of leadership in any company that you're a part of. So again, if I had 50 directs, 10% of those is five that are going to hit those highest leader levels, which is what it took to hit the top of the company. And probably one of the reasons why I actually didn't ever hit the tippy top of that company because my width wasn't necessarily there, right? I would've needed maybe a hundred directs and so I would've needed maybe five More years to get there. And so it does take time. And most people and so if you're listening, you might just be like, oh, I just really wanna make a few hundred dollars a month. And that's awesome. You absolutely can do that in the first few years of your business. But it will take some time and it'll take some practice and it'll take probably a year of figuring it out, especially if you're new. And so it's definitely possible. But if you're expecting that full time income or that world class income right away and starting your business with a new company like Restore or otherwise, you might be setting yourself up for failure in terms of the man the expectations that you have put on yourself for what is possible in this business. And so it's certainly our goal that everyone works towards that. That is such a great way to do it, but it's also a good reminder. What I mean is to just take the time to get there to last. But it's such a great reminder above all that the way that you're going to get there is by helping other people reach their goals. Knowing that most people join this income or this business to fill the income gap with their family and they just need a few hundred dollars or so a month to fill that gap. And that should be your laser focused goal, is helping other people set and achieve their goals in the short term and over time that will compound and build that long term income for you. And so maybe you have had that same, you know, misconception and that's what's holding you back is you're disappointed in the level of income that you're making based on what you might have made in the past, not realizing that it does take time in order to be able to do that. And so my friends, just to summarize, I the three things when it comes to holding yourself back when it comes to time is first of all, the time it takes to actually do the things that will move your business forward in your business. Number two, the time it takes to actually work your business in a given week or a given month and finding that right balance for where you are in the season and making sure that you're not holding people back by overworking if you have that capacity. And then finally the amount of time it takes to build up the income that I know we all would love to make in this business and just committing and going all in like we talked about in the last episode, to your goals and towards working for something that is more of a long term legacy. Minded result. And so I hope this was helpful for you guys and I would love to say, uh, a prayer as we wrap up. Lord, thank you so much for the experiences and the ups and the downs in my business of showing what it looks like to work this business over time in a sustainable, slow growing way that truly can be such a blessing if we just last and if we just look forward to what is possible in the future and we do the consistent things each and every day. And imagine what it would look like if everyone on this call overcame their fears or their lack of belief in themselves or whatever it might be that's holding them back and just made those quick invitations and spent that five minutes connecting with five people each and every day. What would that look like in terms of growing their business, in terms of growing themselves as a person, in terms of growing their income? And how can they overcome any setbacks that they might be having in the growth of their business by focusing on these really simple, long, uh, term, sustainable efforts. And so just speak to the hearts. Give each of the listeners the people and the ideas and the wisdom. Give them the patience to know that this is all in your timing. And if they look to you for all of this that you will provide, uh, and that you can help through your holy spirit be allow them to be a good steward of all of the goodness that you give to them. And so, Lord, thank you so much for just the blessing of everything that you have given to us and through us and be with everybody that's on this call. Amen. All right, thank you guys for tuning into this series. Next up, we are going to be doing a Q and A. So if you're a part of Restore, shoot me over a voice message via your founding partner mentor for me to include it on the next rounds of Q and A. I'm going to try to do these at least once a m. Month. Uh, or yeah, probably around once a month if you aren't in Restore and you want to send me one. I do have my Called to Lead group that I'm not. I don't really post a lot on Telegram, but you're welcome to drop that question in the Called to Lead Telegram group as well. And I'll make sure that I see it and can include it whether or not it's about Restore or not. So please ask away, ask me your questions and I can't wait to to continue chatting with you guys on the podcast. So thanks for listening and I hope you have a beautiful day. Bye, friends. I'm so grateful for your time with me today. Feel free to check out heatherkburge.com for all the special scoop on all the things. Also, I've got a huge favor. If you found any value from today's episode, would you mind leaving me a quick review? Or even better, share with a friend by clicking those three little dots at the bottom of your screen, sending you big hugs.