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Index/Marketing/Call to Action
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Drift's Marketing Manifesto & Why They Killed the Lead Gen Form

Call to Action · 2017-02-22 · 26 min

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Episode notes

In this episode, we speak with Dave Gerhardt about Drift's bold decision to remove all lead gen forms from their content. Plus, hear how their internal "Marketing Manifesto" went viral on SlideShare and continues to direct daily work at Drift.

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