Buying Online Businesses Podcast · 2026-06-24 · 41 min
Most people trying to win at SEO are asking the wrong question. How do I get my traffic back? Wrong question. Wrong game. Wrong decade. Steve Wiideman has thirty years in this industry. He's seen every update, every panic, every agency pivot. And he'll tell you something most people charging you monthly retainers will never admit. The traffic isn't coming back. AI overviews are eating clicks before you even show up. Agentic commerce means people are buying inside ChatGPT and YouTube without ever touching your website. Zero-click isn't coming. It's here. It's done. It's the new normal. And most agencies are still selling you 2019 with a new logo. But here's the thing nobody's saying out loud. The fundamentals never broke. The shortcuts did. Content farms. AI-generated blog factories. Link blasters. Agencies who promised more content meant more traffic. Google's March update didn't come out of nowhere. It was a warning that had been building for years. And it landed hard. In this episode, Jaryd sits down with Steve to talk about what's actually happening. Why the businesses winning right now stopped chasing rankings entirely.
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