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Index/Startups & Founders/Buy Grow Sell
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EP97 How a Label-Making Business Sold for $12 Million: Mabel’s Labels

Buy Grow Sell · 2023-09-25 · 45 min

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Episode notes

From four frustrated moms crafting labels in a basement to a multi-million-dollar business model, Julie Cole and her co-founders navigated the challenges of co-founding a business while juggling parenthood and bootstrapping their startup. Eventually, Mabel’s Labels moved from a basement to a bigger basement to a 20,000 square foot facility before finally selling for $12M back in 2016. In this episode, Julie explores the ups and downs of having co-founders (especially when they are family) and the pivotal moments that lead to a successful exit.

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