Business of Design® Podcast · 2026-07-20 · 37 min
Are you trying to do everything yourself in your interior design business? As AI tools become more powerful, many designers are wondering whether they still need an assistant or additional support. In this episode, Kimberley Seldon sits down with Gina Cotner, founder and CEO of Athena Executive Services, to discuss why delegation remains one of the most important strategies for growing a profitable interior design business. Together, they explore how AI is changing the role of executive assistants, why accountability matters, and how the right support can help you reclaim your time and focus on the work only you can do. If you've ever said, "It's faster if I just do it myself," this episode is for you.
EP 494 | How to Build an Interior Design Team That Doesn't Depend on You with Shelli Warren77 / 100EP 487 | Systems Create Freedom for Design Professionals with Ellie Black44 / 100EP 492 | How to Build a Scalable Interior Design Firm with Rebekah Zaveloff and Nick NicholsEP 493 | Why Your Interior Design Business Isn't Changing (And How to Fix It) with Cheryl HorneEP 491 | The Secret to Building an Interior Design Team You Can Trust with Kimberley Seldon