Business of Design® Podcast · 2026-06-09 · 28 min
You already invested in the project. You hired the photographer. The installation is complete. Then, like so many interior designers, you treat the photoshoot as the final checkbox instead of what it really is: a marketing asset designed to attract your next ideal client. In this episode, Kimberley Seldon is joined by Candice Brooke to discuss why photography is far more than documentation - and how strategic visual content directly impacts the quality of clients and projects you attract. From editorial planning to SEO, Pinterest, social media, and relationship marketing, this conversation reframes photography as a long-term business growth strategy rather than a one-time expense. If you’ve ever wondered why your projects aren’t attracting the level of client you want, this episode may completely change how you approach photography and content creation.
EP 487 | Systems Create Freedom for Design Professionals with Ellie Black44 / 100EP 486 | Working With Builders as an Interior Designer with Jen DeanEP 485 | How Interior Designers Handle Budget Shock Without Compromising the Design with Kimberley SeldonEP 483 | CEO Decision-Making for Interior Designers with Andrea LiebrossEP 482 | Interior Design Paint Color: Why It’s So Hard (Even for Pros) with Susan Jamieson