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Index/Startups & Founders/Business Mastermind Podcast By Tim Herlord
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8. The First 10 Customers: How to Get Traction When No One Knows You

Business Mastermind Podcast By Tim Herlord · 2026-06-02 · 10 min

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Episode notes

​Staring at a blank CRM screen is the ultimate cold-start problem for any entrepreneur. When you are launching a new B2B SaaS platform, agency, or consultancy, traditional marketing fails because you lack trust, data, and social proof. In this episode of The Business Mastermind , host Alex breaks down the exact operational playbook to acquire your first 10 customers from absolute zero. Forget automated email blasts or expensive ad campaigns - this episode is all about high-conviction, unscalable, hand-to-hand combat strategies that build real momentum and guide you straight to product-market fit.

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