Business Leadership Series · 2026-05-31 · 44 min
Derek Champagne talks with George Barrios, former co-president of WWE, about the deal he made to reshape the global company, his public firing by Vince McMahon, the future of the sports industry, and his approach to leadership (and coping with public failure). Barrios tells his story in his new book Sometimes Wrong but Never in Doubt. ABOUT SOMETIMES WRONG BUT NEVER IN DOUBTAt a time when leadership is under scrutiny and industries are being reshaped at breakneck speed, stories of bold decision-making and personal reinvention have never felt more essential. Readers are hungry for narratives that go beyond corporate gloss-stories that show how transformative deals actually unfold, how leaders make high-stakes decisions, and how grit still propels people to the highest levels of business. In SOMETIMES WRONG BUT NEVER IN DOUBT: How a Cuban Kid from Queens Transformed WWE (Skyhorse Publishing; June 2, 2026), George Barrios-son of Cuban immigrants, former co-president of WWE, and architect of the largest transaction in sports history-offers exactly that kind of story.
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