Business Is Boring · 2025-07-14 · 43 min
AF Drinks is the fast-growing alcohol-free beverage brand from Aotearoa that is rapidly expanding into global marketplaces, landing on shelves across the US, and even teaming up with global celebrities like Khloé Kardashian and Kris Jenner. Lisa King, founder of AF Drinks, joins the pod to discuss launching with purpose, building credibility in a new, huge market, and how the company is redefining what it means to celebrate without alcohol. We also dig into the reality of building a consumer product company - the capital, the inventory, the logistics - and how a few new retail launches are set to grow the brand even more. It’s a masterclass in values-driven brand building, from one of the most impressive founders from Aotearoa. Learn more about your ad choices. Visit megaphone.fm/adchoices
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