Business Growth Talks · 2026-06-22 · 52 min
AI is already telling your prospects what to think about your brand - and most business owners have no idea what it's saying. Jason Barnard has spent over a decade building the frameworks that make brands visible, credible, and recommended by AI systems. What worked in Google's early days is still the foundation, but the stakes are now radically higher. This episode is a masterclass in owning your digital footprint before someone else defines it for you. KEY TAKEAWAYS 1. Your entity home website is the hub - use it to link out and prove to AI that your off-site content is genuinely you. 2. AI visibility comes down to the same principle as great marketing: stand where your audience is looking and prove you're the most credible solution. 3. Protecting your link juice by refusing to link out is a outdated SEO strategy that actively harms how AI understands your brand. 4. Only around 5% of ChatGPT usage involves purchase intent, so don't abandon traditional search - the two must work together. 5. Search, assistive AI, and agentic AI are three distinct modes living side by side, each requiring a different strategic response from your business. 6.
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