
Business Growth Architect Show: Founders of the Future · 2026-06-29 · 28 min
Key moments - from our scoring
Substance score
25 / 100
Five dimensions, 20 points each
Meev Ferguson discusses a counterintuitive business transformation: keeping the same methodology (diagnostic assessments and quiz funnels) while completely overhauling her internal identity and how she showed up in the world. Coming from a corporate accounting background deeply rooted in systems, automation, and data, Ferguson initially dismissed concepts like energy work and identity as non-quantifiable 'woo.' Her breakthrough came through work with her identity coach (known as 'the identity magician') over seven years, where she realized the mismatch between her world-class capabilities and the beginner-level entrepreneurs she was attracting. Once she rebuilt her identity around who she truly served, her avatar shifted without any marketing changes - a powerful lesson in resonance and alignment. Ferguson emphasizes that identity work sits atop confidence and self-worth as a foundational element; once achieved, it's impossible to backtrack. She now maintains weekly Monday sessions with her coach to keep compounding this growth, having moved from $10K group programs to consistent multi-six-figure deals with premium clients.
By recognizing blind spots - the same way you identify them in clients - and adopting the mindset that 'we don't know what we don't know.' Meev initially entered through the business growth hook (solving the energy piece to explode business), then accumulated evidence of results, which built momentum and belief in the methodology.
Everything operates as a mirror: you attract exactly what you're putting out into the world energetically. When Meev shifted her identity around who she was and who she served, her resonance frequency changed, and naturally higher-level clients aligned with her new energy, without any tactical marketing adjustments.
Confidence and self-worth are foundational prerequisites (described as 'table stakes') that must be in place first. Identity work is the 'icing on the cake' - a deeper layer that, once achieved, creates an irreversible shift to a higher operating level.
She meets with her identity coach every single Monday morning, even when business is thriving, to prevent backsliding and keep compounding growth week on week, rather than stopping the work once results improve.
It was an 'ugly chapter' - involving bottoming out, deep emotional work (even for someone not naturally emotional), and a complete shedding of the old self. However, once complete, she describes it as a transformation so profound she can barely recognize her previous self.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is almost entirely occupied by mindset/identity/energy language with minimal actionable B2B content. The one substantive idea - turning thought-leader IP into psychographic data funnels - surfaces briefly but is never developed with enough depth to be genuinely useful to an operator.
we build diagnostic assessments or better known as quiz funnels to bring in qualified leads into your business to convert into clients
the real asset is the proprietary first party data and that we then monetize for those thought leaders
Every concept in this episode - identity over strategy, the mirror effect, the messy middle, subconscious reprogramming, betting on yourself - is recycled wholesale from the online coaching and personal-development world. There is no contrarian argument or first-principles reasoning anywhere in the transcript.
everything is energy and everything is actually connected to your identity
everything is always a a mirror
The guest has a real corporate accounting background and eight years building a quiz-funnel business with credible claims of high-end clients, but she operates squarely in the online solopreneur/thought-leadership coaching space rather than as a scalable B2B operator. Her practitioner credentials are genuine but niche.
I have been able to shift my business from, you know, kind of having the 10K group coaching program, working with early stage entrepreneurs, to instead signing multi-sex figure engagements over and over again
They are Harvard professors, New York Times, best selling authors, that's caliber
Almost no concrete numbers, named companies, or measurable client outcomes appear in the transcript. The boldest claims - 'multi-six-figure engagements,' 'hundreds of thousands of dollars on advisors,' 'Harvard professors and NYT bestselling authors' - are all left unnamed and unquantified.
I have spelt a terrifying number of hundreds of thousands of dollars on different advisors over the years
signing multi-sex figure engagements over and over again and working with the absolute highest end of the market
The host consistently validates rather than probes, inserts his own personal story (grieving after a fire) mid-interview, and asks leading questions that presuppose the guest's conclusions. There is no pushback on any unverified claim, and the session functions more as mutual affirmation than rigorous inquiry.
I love it. I absolutely love it.
That's I I like that a lot. It's beautiful.
Computed from the transcript - who did the talking, and the words that came up most.
Had an AHA or Insight? Share it: How Maeve Ferguson stopped fighting the inner work and built a business that Harvard professors apply to join. Maeve Ferguson builds diagnostic assessment funnels for the highest end of the thought leadership market. Harvard professors. New York Times bestselling authors. She is data-obsessed, systems-driven, and the last person you would expect to credit her business transformation to weekly identity reprogramming sessions and subliminal audios. She thought hypnosis was training someone to be a monkey on a stage. What Maeve discovered, after years of having the right strategy and the wrong clients, is that the business is her mirror. She was not attracting the wrong people because her offer was wrong. She was attracting exactly who matched the identity she was putting out. When she changed her identity everything changed. I brought Maeve on because her story is the proof of concept for everything this show is built on. You cannot out-strategy an identity that does not match where you are trying to go. The inner work is not the soft option. It is the only thing that makes the outer work land.
Transcribed and scored by The B2B Podcast Index.
1 - > SPEAKER_01: You say you didn't change any strategies, you 2 - > didn't change the methodology, you changed your identity, and 3 - > suddenly everything worked. 4 - > SPEAKER_00: I had this extraordinary talent. 5 - > I knew I was world-class at what I do, but the market that I was 6 - > serving at that time, there was a huge mismatch between my 7 - > capabilities and my ability and who I was attracting. 8 - > But I had to almost bottom out and then shed everything that 9 - > had gone before.
10 - > It was almost like a shedding of who I used to be. 11 - > The confidence and the self-worth and all of those 12 - > other pieces are taken as a given. 13 - > SPEAKER_01: And that's I think where a lot of people give up. 14 - > Welcome.
15 - > Today with us is Meev Ferguson. 16 - > And Meev is talking about what it means to lose an identity and 17 - > to find it again and how this affects your self-worth and the 18 - > value that you create and income in your business. 19 - > So, Meev, I'm gonna just ask with my question. 20 - > It's like, so you say you didn't change any strategies, you 21 - > didn't change the methodology, you changed your identity, and 22 - > suddenly everything worked.
23 - > What's that mean? 24 - > SPEAKER_00: Yes, it's a great, great question. 25 - > Um, thank you so much for having me, Emil. 26 - > So I am very uh system-oriented, uh, very masculine in my 27 - > approach and big into automation systems, data infrastructure, 28 - > and I love logic.
29 - > And I really uh didn't get or understand this kind of what 30 - > people call the woo end of business. 31 - > And indeed, whenever I left corporate and come out into 32 - > this, into this online space that we are all in, my level of 33 - > understanding, or my level of ignorance rather, was that 34 - > hypnosis was teaching somebody how to be a monkey on a stage. 35 - > I'd never heard of energy, I didn't know anything about 36 - > identity. 37 - > So that was you know the frame of what I was coming into this 38 - > world.
39 - > And what I've learned over the last, what, like eight years in 40 - > business now is that everything is energy and everything is 41 - > actually connected to your identity. 42 - > Essentially, you know, I've had the same strategy. 43 - > We we build diagnostic assessments or better known as 44 - > quiz funnels to bring in qualified leads into your 45 - > business to convert into clients. 46 - > And I have been using that methodology for years, and 47 - > that's exactly what we do for our clients.
48 - > But what has happened is since I have really leant into this 49 - > identity work, and as uncomfortable as it has made me 50 - > to kind of accept that something that doesn't belong on a 51 - > spreadsheet does actually work, I have been able to shift my 52 - > business from, you know, kind of having the 10K group coaching 53 - > program, working with early stage entrepreneurs, to instead 54 - > signing multi-sex figure engagements over and over again 55 - > and working with the absolute highest end of the market.
56 - > SPEAKER_01: So I want to first of all, I love the woo of 57 - > business. 58 - > That's just a title in itself, the woo of business. 59 - > I think you are absolutely correct, is that the first thing 60 - > that people think when they hear somebody, you know, is a 61 - > strategist, and I'm a strategist and I'm German on top of 62 - > everything. 63 - > So everybody expects that anyway.
64 - > And then suddenly we come out with this woo-woo language and 65 - > we talk about energy and connection and alignment and 66 - > resonance and all these things, and people go like, have you 67 - > gone mad? 68 - > But really, what we are recognizing is the world has 69 - > gone mad. 70 - > So I want to now go a little bit uh into this space that you were 71 - > in, like, because it what you did was working, sort of. 72 - > So, what was this wake-up moment, or where did you say I'm 73 - > even allowing this concept to enter and I'm letting my 74 - > resistance of hippies and Birkenstocks and purple or white 75 - > flowy clothes go?
76 - > SPEAKER_00: Yeah, so I think I I'm I'm a very open-minded 77 - > person, okay, and somebody from Northern Ireland, that might not 78 - > be a common thing, but I'm a very open-minded person and I'm 79 - > very curious. 80 - > So I I love to kind of dabble and mess around in things that I 81 - > don't currently get, because my favorite saying in my mantra 82 - > until the day I die is we don't know what we don't know. 83 - > So when we are all of us, any of us, are working from our current 84 - > level of knowing, we're going to get the results that we've 85 - > already got.
86 - > But there is always something out there that we don't know. 87 - > There is always different things that are possible that we just 88 - > aren't aware of because we just haven't been through that yet. 89 - > So I think that A that's the very first piece. 90 - > I was super, super open-minded.
91 - > And with everything in my life, I actually got into this world 92 - > because of business. 93 - > So I'm very focused on business. 94 - > I'm obsessed with data, metrics, KPIs, business growth, all of 95 - > the things. 96 - > And I actually fell into this world because you know, the 97 - > promise of a coach away back when was, you know, solve this 98 - > then, solve this energy piece, and really understand what's 99 - > going on with the subconscious to explode your business.
100 - > So I came in through that hook, but all I actually cared about 101 - > was the business growth end of things. 102 - > And it was actually just one of those beautiful things in my 103 - > that's where I actually met my identity magician. 104 - > That's literally her Instagram handle, the identity magician. 105 - > She has worked with me in Omulai for almost seven years and has 106 - > taken me through every single stage of business from those 107 - > early, early days where you know everything is hard and 108 - > everything is difficult, right through to, as I mentioned 109 - > earlier, signing these massive engagements with massive names 110 - > and everything in between.
111 - > And so it's been a really interesting journey. 112 - > And I think for me, the the initial piece was being super 113 - > open to it. 114 - > And then, as everything in life, when you get evidence, it's much 115 - > easier to do more and more of it because I had so much evidence 116 - > of this work in. 117 - > SPEAKER_01: Yeah, yeah, I got it, I got it figured out now.
118 - > Now I don't need to do the work anymore. 119 - > SPEAKER_00: No gods, Casha, like I'm grand, I'm flying, and you 120 - > know, thanks so much. 121 - > Like I'm I'm good. 122 - > Yes.
123 - > And then I stopped doing the work, and then hey, presto, a 124 - > couple of months later, Casha, I think I need to do some more 125 - > work. 126 - > So it's been it's been very interesting. 127 - > I'm good. 128 - > Oh no, I'm not.
129 - > Oh, I'm good, no, I'm not. 130 - > So I'm very, very strict now that even as things are flying, 131 - > I'm staying in the work. 132 - > And also what I'm discovering is the more and more of this work 133 - > that I do, the faster and faster and faster the leaps are coming 134 - > because I'm not taking the foot off the gas and I'm not stopping 135 - > the work whenever the going's good. 136 - > SPEAKER_01: That's I I like that a lot.
137 - > It's beautiful. 138 - > So so your initial initial mindset was literally just um, I 139 - > don't know what I don't know, which is a very strategic 140 - > business mindset, actually, because as a strategist, we tell 141 - > other people about blind spots all day long. 142 - > And if we do that, we know we have blind spots ourselves. 143 - > So just coming from that realization that we may, this 144 - > might be a blind spot, I think is a very powerful, small angle 145 - > to open a door to something that people may consider very 146 - > woo-woo.
147 - > And then the next question that I have is why identity? 148 - > Why was it, you know, so people say about my spiritual 149 - > connection with God, my spiritual connection, my belief 150 - > system, my practice, why identity? 151 - > What is it about the identity that is so unique? 152 - > SPEAKER_00: Yeah, so for me, I actually started with 153 - > confidence, believe it or not.
154 - > So again, my background, I was very senior in corporates, are 155 - > you kind of serious, accountancy background. 156 - > I live on a horse farm in Northern Ireland, I'm from 157 - > Ireland, and I'm working with people all across the globe. 158 - > Part of that, like, and this is like the early, early stages of 159 - > my business, part of the band aid, I guess, that I had to rip 160 - > off was a confidence piece. 161 - > So that's actually why I hired Cash in the first instance, was 162 - > to help me with that visibility piece, letting go of what people 163 - > said, you know, locally or opinions of what you know you're 164 - > having to put in social media when you, you know, we're 165 - > brought up not to shout about ourselves and you're just 166 - > brought up not to blow your own trumpets.
167 - > And then here you are, you know, on the internet posting about 168 - > how great you are. 169 - > So I did quite a lot of work in that, and then I kind of just 170 - > got to the stage that it was confidence check, done and 171 - > dusted, you know, that's sorted. 172 - > And then it actually became a deeper piece of that. 173 - > Like, I'll just try to talk through, you know, what I went 174 - > through during this journey where I had, I knew I had 175 - > extraordinary talent, I knew I was world-class at what I do.
176 - > But the market that I was serving at that time, there was 177 - > a huge mismatch between my capabilities and my ability and 178 - > who I was attracting. 179 - > And essentially, and these are they were beautiful people, 180 - > nothing wrong with them as people, but very early stage, 181 - > very um beginner-level problems, very basic, basic, basic things. 182 - > And I had this extraordinary talent, and there was obviously 183 - > a mismatch between what I was portraying out to the world, 184 - > because what I was portraying out was exactly what, you know, 185 - > you know, the mirror effect yourself is exactly what I was 186 - > getting back.
187 - > And then so then this is when I started the identity work with 188 - > Casha of completely shifting my identity around myself and who I 189 - > am and who I serve so much so that we've just, you know, in a 190 - > rapid period of time, have just gone to the other complete 191 - > extreme. 192 - > And it's like what I would say about the identity piece is that 193 - > the the confidence and the self-worth and all of those 194 - > other pieces are taken as a given their like tables, you 195 - > know, their table sticks, they have to be in place.
196 - > And then the identity shift is the almost like the icing on the 197 - > cake. 198 - > And how I would describe it is like once you have that identity 199 - > shift, it is impossible to go back. 200 - > So it is like I cannot unsee what I now see, I cannot 201 - > backtrack levels. 202 - > I'm just working at a whole new level and attracted to 203 - > completely different people because I did the ugly work, I 204 - > did the hard work, I did the work where you were in tears, 205 - > you know, all of that.
206 - > I really, really dug deep. 207 - > It wasn't easy, especially for somebody that's I just want to 208 - > play in spreadsheets and like this is this work for me is 209 - > uncomfortable. 210 - > But it's like you can't go back once you get to that next level. 211 - > SPEAKER_01: No, you cannot.
212 - > So my question then is so you're saying, and I have it on tape, 213 - > is that you did not go and adjust the avatar. 214 - > The avatar adjusted itself to the energy and identity you 215 - > portray to the outside world. 216 - > SPEAKER_00: Yeah, so the shift in identity allowed me to to 217 - > bring in who I should have been serving, but my old identities 218 - > didn't didn't match that. 219 - > So I was getting exactly what I was putting out into the world.
220 - > Because everything is always a a mirror. 221 - > SPEAKER_01: Well well, yeah, that's why we talk in in growth 222 - > architecture a lot about resonance and alignment. 223 - > And we believe that the resonance is like a radio 224 - > frequency. 225 - > What you put out is is the kind of energy that comes back to 226 - > you, and people still feel like there's a doing involved, and 227 - > sometimes it's just the being involved.
228 - > And I think it's a very difficult shift for most of us 229 - > because we are not used to the not believing the lie of the 230 - > hustle. 231 - > So the realization that it's an inside job more than an outside 232 - > adjustment, take me to that point and tell me what you were 233 - > experiencing at that point. 234 - > Because if you build a career based on a certain set of 235 - > criteria, and now you're arriving at another point, and 236 - > now you realize that these criteria are not really the 237 - > correct criteria, that cannot have been good.
238 - > Or or were you relieved? 239 - > Like what was your state of mind when you realized the 240 - > transformation? 241 - > SPEAKER_00: I think it was actually probably a pretty ugly 242 - > chapter of business. 243 - > Anybody that's been through kind of that inflection pointly 244 - > attest that they have been through the ugly crying, you 245 - > know, and I'm not a crier, by the way.
246 - > For anybody that's really like I am not an overly emotional 247 - > person. 248 - > And so, like to go through that chapter of almost bottoming out 249 - > to then rebuild and then start to flourish and grow, it was 250 - > almost like a shedding of who I used to be. 251 - > And I genuinely sometimes look back at that person and it's 252 - > like, and you see, you know, you have memories pop up in your 253 - > phone, or you're like, here's your Facebook memory from you 254 - > know, X number of years ago, and you were like, I can't actually 255 - > believe that that's the same human being.
256 - > It's like, how is that the same person that is sitting here now? 257 - > And it it all comes like oh, like to be honest, it was like I 258 - > completely bottomed out. 259 - > I was it never entertained like not having a business. 260 - > I'm like, there's no way I'm ever going back to being 261 - > employed ever again.
262 - > I'm very, very happy running my own company, but I had to almost 263 - > bottom out and then shed everything that had gone before, 264 - > just release it all, purge it all, take everything as lessons 265 - > learned, all of those things, so that I could then rebuild. 266 - > And I think having that openness to not being afraid, because 267 - > like I had a successful business, not being afraid to 268 - > let go of what you've built, not being afraid of like wasting 269 - > anything because like nothing's ever wasted.
270 - > You either win or you learn with years of lessons all stacked up, 271 - > and you know, all of the the skills that we gathered and all 272 - > of those things, and then almost like tied like a very nice bow 273 - > around it, waved it off, and then just started a brand new 274 - > chapter. 275 - > And I think that's how then and then I for me, I everything is 276 - > like bred from momentum, and the more and more evidence I got, 277 - > the more and more momentum I got behind this work and behind this 278 - > piece, you know, to the extent that I I meet for two years 279 - > every single Monday morning in life with my identity magician 280 - > who works with on me every single week, works with me and 281 - > on me and all of the things, so that that's that growth just 282 - > keeps compounding week on week.
283 - > SPEAKER_01: Um, amazing. 284 - > So did you recognize sort of the space in between the space? 285 - > Like, you know, I'm experiencing this um right now as I come 286 - > through this intense period of grieving after the fire. 287 - > And now I feel like this this phase is kind of coming to a 288 - > close.
289 - > I mean, you know, the pain will always be there and the 290 - > experience will always be there, but this um pants on fire 291 - > feeling is now subsiding. 292 - > But the new thing hasn't started yet. 293 - > So some people call it the void, some people call it the messy 294 - > middle, some people call it the horror show because you're 295 - > literally sitting in between an old belief system and a new 296 - > belief system. 297 - > Could you tell our audience maybe a pointer or two, 298 - > something that helped you to get through that?
299 - > And how long did that last for you until you were sort of 300 - > switching over to that new new gear? 301 - > SPEAKER_00: Yeah, so it was it was months, not years. 302 - > What I would say is that I I didn't have the level of 303 - > awareness to know that that is what I was in, and the reason 304 - > being is that you haven't been on the other side yet, so you 305 - > don't know that you're done on the other side until you're 306 - > there. 307 - > Um, what I did have, however, was blind, unwavering belief in 308 - > myself and my own abilities.
309 - > My screensaver and my computer is like 100% possible 100% of 310 - > the time. 311 - > There is zero opportunity for this not to work, and I will 312 - > always gamble on myself. 313 - > So I think that's what kept me going through it, even though I 314 - > didn't know what was on the other side. 315 - > I just knew that there was a real mismatch between what I was 316 - > doing before and what I was capable of.
317 - > And now it's almost like funny when you just because you asked 318 - > this question, you're like, gosh, that is a good question. 319 - > When I look back at that, A, that person is like 320 - > unrecognizable to if you know for what I am today, and B, it's 321 - > just all it's all part of the journey and it's all part of 322 - > your story, and it's all part of growth. 323 - > And I think for anybody who's either heading into it or is in 324 - > the absolute depths of it, is like choose your equivalent of 325 - > you know, me saying that I will always bet on myself because I I 326 - > know if you know I know I'm how good I am at what I do.
327 - > So, what is your equivalent of that to get you through to the 328 - > other side when you will then look back and go, gosh, like 329 - > remember that? 330 - > SPEAKER_01: That was gnarly, yeah. 331 - > SPEAKER_00: It's like ancient history here. 332 - > SPEAKER_01: Yeah, yeah, yeah, yeah.
333 - > No, and and and I tell this uh to all my clients when when they 334 - > when they go into this phase, it's it's like almost you have 335 - > to say congratulations because you now have arrived at that. 336 - > So thanks for helping our audience kind of like 337 - > understanding what that what what what that part is. 338 - > So now when you've done the shift and this identity work, so 339 - > can you give us like some broad strokes? 340 - > What is the identity work?
341 - > Is it like somebody putting their hands on you? 342 - > Is it hypnosis? 343 - > What is it that you did? 344 - > SPEAKER_00: Yeah, great question.
345 - > So uh Kashia uses a few different modalities with me. 346 - > So that has really helped me because you know what it's like 347 - > when you're in the thick of business and life and contracts 348 - > and everything. 349 - > Something comes up and this wordy thought just like 350 - > automatically triggers, and having that ability to redirect 351 - > um has been very powerful for me. 352 - > Probably the biggest thing has been the subconscious 353 - > reprogramming.
354 - > So listening to she does these like completely bespoke audios 355 - > that are about me and my business only, um, and listening 356 - > to the subconscious reprogrammings every single day 357 - > has really, really, really helped me. 358 - > And that's probably the biggest thing, what I mentioned earlier 359 - > about stopping the work. 360 - > When I stop that piece of the work, that's what I noticed. 361 - > I said, you know, a few weeks later I realized that gosh, you 362 - > stopped that work.
363 - > Um so staying in that, um, I find that really, really 364 - > powerful. 365 - > And then also a lot of subliminals. 366 - > So, you know, I do a lot of coding and all of that kind of 367 - > thing, a lot of dev work. 368 - > Um, so you're it's not a thing that you want to be listening to 369 - > music, less lyrics whenever you're doing this because it's 370 - > like high level of concentration.
371 - > But I love listening to those subliminals, just all everything 372 - > when I'm not not on the call, I'm basically listening to are 373 - > subliminals, and I have absolutely no idea how they 374 - > work, um, but I just know that they do. 375 - > So that's another element of it. 376 - > And then just you know, as you know yourself, the work with MLP 377 - > and all of those types of things inside of mouth, you can you 378 - > know shift perspectives and just having that that coach in your 379 - > corner who you know you're bringing something that you just 380 - > feel is insurmountable, and within a 30-minute conversation, 381 - > it's just dissolved and gone, and it's not even a thing.
382 - > And I think just having that the common sense, I guess, to invest 383 - > in yourself as a business owner and making sure that you're 384 - > surrounding yourself with the right advisors and all of the 385 - > all the rest to get you to where you want to be. 386 - > I have spelt a terrifying number of hundreds of thousands of 387 - > dollars on different advisors over the years, and I firmly 388 - > believe that every single investment is worth it because 389 - > when you surround yourself by the right people, when you 390 - > surround yourself with the right coaches, advisors, mentors, 391 - > etc.
, they have skill sets that we don't have. 392 - > They know what we don't know, they have been places that we 393 - > have not been, and whatever we're totally open to other 394 - > people being able to help us more than we could ever help 395 - > ourselves, that'll only serve you well in business. 396 - > SPEAKER_01: Yeah, I what I like about this conversation is that 397 - > you you're very honest about the fact that it's a practice and 398 - > that unless you follow the practice on a daily basis, you 399 - > fall off the wagon.
400 - > And in my case, you know, once I sold my business and I made the 401 - > money and I put it in the bank, I'm going like, I've done the 402 - > work, I'm finished. 403 - > You know, here's evidence that the work that I done is 404 - > finished, only to find out that you do regress because your 405 - > original programming or the draw of this programming of our world 406 - > is so intense that it'll always pull you right back into it. 407 - > Yes. 408 - > And it just it's it's crazy making, but it's it's the truth.
409 - > So uh talk to me now about what is the work that you now do 410 - > with. 411 - > Your uh founders and with the with the entrepreneurs, how do 412 - > you help people? 413 - > SPEAKER_00: Oh, yeah. 414 - > So we work with um kind of the upper echelons of the thought 415 - > leadership space.
416 - > So the you know, we work with the big, big names, and what we 417 - > do for them is we turn their proven IP, so their proven 418 - > intellectual property into what we call data funnels. 419 - > And essentially their IP becomes infrastructure, like an 420 - > assessment, for example. 421 - > So if you've ever been through Enneagram or Strength Finders or 422 - > DISC, that is IP turned into infrastructure. 423 - > And then the leads and the clients that come through that 424 - > are given.
425 - > But the real asset is the proprietary first party data and 426 - > that we then monetize for those thought leaders. 427 - > So essentially we build, you know, it's it's all systems, 428 - > infrastructure, all of that from a marketing and sales 429 - > perspective. 430 - > And then we have on the back end the the monetization of 431 - > behavioral psychographic data that adds a really incredible 432 - > income stream to the businesses of these thought leaders so that 433 - > they don't have to constantly launch to keep revenue coming in 434 - > and they don't have to keep peddling so hard, like so many 435 - > experts are doing in this online space.
436 - > SPEAKER_01: I like it. 437 - > Yeah, we call this part a signature growth system. 438 - > It's like when you take the knowledge and you organize it 439 - > into a cohesive system, and then you have different entry points 440 - > and price points, and then you keep them in a ladder moving 441 - > through the process. 442 - > Very few people do this and do this well.
443 - > I understand what you're doing. 444 - > I think it's uh one of the most powerful, powerful tools for 445 - > anyone in business. 446 - > But to your point, they have to know who they are and they have 447 - > to have their positioning in place. 448 - > You cannot do this from the bottom.
449 - > You have to do this when you're already well into the journey, 450 - > otherwise it will not work. 451 - > SPEAKER_00: Yeah, exactly. 452 - > So that again, this is why you know we're working with the the 453 - > highest end of the markets. 454 - > Their IP has already been proven.
455 - > They are Harvard professors, New York Times, best selling 456 - > authors, that's caliber. 457 - > Um, and their IP has been proven over and over and over again. 458 - > And then essentially we're building the infrastructure that 459 - > allows them to put the right message and the right offer in 460 - > front of the right person at the right time. 461 - > SPEAKER_01: I love it.
462 - > I absolutely love it. 463 - > And so where can our audience find you? 464 - > SPEAKER_00: Uh, LinkedIn is probably the best bit. 465 - > Um I'm sure we can get the link uh to LinkedIn in the show notes 466 - > and then over on SubSec as well.
467 - > SPEAKER_01: Okay, so we'll we'll make sure we'll put that we'll 468 - > put that in the show notes. 469 - > So for somebody who's now listened to this interview, what 470 - > would you like them to take away from it? 471 - > SPEAKER_00: Um I'd love them to be open to things that if even 472 - > if they don't understand it, to be open and inquisitive to go 473 - > and find out. 474 - > Because if I had been closed off or closed-minded, I would never 475 - > ever ever have had the identity shifts that I have had.
476 - > And if you are in the messy middle, or if you're in that, 477 - > you know, kind of that chapter that we spoke about during the 478 - > episode, to grab what your kind of stake in the sand is and hold 479 - > on to that vision with everything you have as you're 480 - > going through kind of the the strawberry bits until you get 481 - > out the other side because you will look back. 482 - > Um, you know, I I look back and I almost chuckle, like, how on 483 - > earth was that?
484 - > How on earth was that me? 485 - > You know, um it's so profound, the difference is so huge, but 486 - > you got out of three to get out the other side. 487 - > SPEAKER_01: Yeah, and I I think, you know, to your point, I think 488 - > that's where most people give up. 489 - > You know, they they give up before the miracle can happen.
490 - > And as somebody who's going through this at this very moment 491 - > and is in this void space, I can attest to the absolute 492 - > discomfort that you have being in here because it tests your 493 - > belief system on a level that you didn't think is possible. 494 - > You are changing the way you're showing up, you're changing the 495 - > way you're being perceived, you're changing the way you 496 - > think, you're changing the way you send out energy, what you 497 - > attract, and it's not working because the message hasn't gone 498 - > out far enough yet, because the transmission is not strong 499 - > enough yet.
500 - > And that's, I think, where a lot of people give up and they get 501 - > pulled back into their old, old system. 502 - > So thank you for reminding our audience. 503 - > If you're in it, stay the course. 504 - > SPEAKER_00: Yeah.
505 - > SPEAKER_01: All right, Meev. 506 - > This was amazing. 507 - > Thank you so much for being on the show. 508 - > What a pleasure to have you.
509 - > Thank you so much for having me. 510 - > And that is it for us for today. 511 - > As you can see, it seems like every episode we have now builds 512 - > up on each other. 513 - > So today we're talking about identity, and then we'll be 514 - > talking a lot about the space that I'm finding myself in, the 515 - > in-between space.
516 - > So we appreciate you so much. 517 - > We honor you, we honor your time, we honor that you are 518 - > listening to these woo concepts and how to generate more energy 519 - > and alignment in your business. 520 - > Please share this episode with somebody that might find this 521 - > beneficial. 522 - > And as always, I see you again next time.
523 - > And goodbye. 524 - > That's it for this episode of the Business Growth Architect 525 - > Show, Founders of the Future. 526 - > If you're done playing small and ready to build the future on 527 - > your terms, subscribe, share, and help us reach more 528 - > trailblazers like you. 529 - > And if you're serious about creating, growing, and scaling a 530 - > business that's aligned with who you are, schedule your uncovery 531 - > session at uncoverysession.
com. 532 - > Lead with vision. 533 - > Move with purpose. 534 - > Create your future.