The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Business Anchors
Business Anchors artwork

172: 6 EPIC Places To Get Marketing Inspiration From

Business Anchors · 2024-08-15 · 31 min

0:00--:--

Key moments - from our scoring

Substance score

27 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality5 / 20
Guest Caliber7 / 20
Specificity & Evidence7 / 20
Conversational Craft4 / 20

The Business Anchors hosts challenge the notion that their successful marketing campaigns are entirely original, revealing instead that they source inspiration from a diverse range of places - from TikTok trends like the 'prank your boss' format popularized by creators like Jack Joseph, to classic TV sketches (Extras, Legs Akimbo), vintage advertisements, and YouTube archives. The episode distinguishes between ethical inspiration-borrowing and outright stealing, using Surreal's viral campaigns as an example of how top-tier brands repurpose existing formats (like the 'famous person's name' outdoor ads previously executed by Lidl, Burger King, and McDonald's) while executing them exceptionally well. Dan and Lloyd emphasize the importance of taking individual elements - hooks, comedy styles, narrative structures - rather than copying entire videos wholesale. They also highlight the value of mining passion projects and niche content creators that resonate personally, noting that pulling from outside your industry prevents direct competitive overlap and generates fresher work.

Key takeaways

  • →Inspiration from diverse sources like TikTok, YouTube, old TV shows, and international ads is fundamentally different from stealing competitors' campaign ideas because it avoids direct competitive harm and allows for original execution.
  • →Top-performing brands like Surreal frequently repurpose existing formats (celebrity name puns, interactive OOH installations) that have been executed by competitors for decades, but succeed through superior creative execution.
  • →Breaking down videos into individual elements (hook, format, script, style, theme) allows you to borrow one or two elements while creating an entirely original output, whereas copying all elements constitutes theft.
  • →Searching for inspiration within your own industry or competitor set is risky and creatively limiting; instead, pull from unrelated fields like sports, music, gardening, or classic entertainment to find fresh angles.
  • →Personal passions and niche creators you follow can be goldmines for campaign inspiration because they're less likely to be tapped by competitors in your space and often reveal successful business models at scale.

Topics in this episode

TikTok trends and creator inspirationJack Joseph (GCSE drama parody creator)YouTube ad archives and playlistsSurreal cereal marketing campaignsLidl, Burger King, McDonald's competitive adsLegs Akimbo TV sketchExtras (Ricky Gervais show)French wardrobe advertisementInternational advertising inspirationNiche YouTube creators and passion projects

Questions this episode answers

What's the difference between stealing a marketing idea and getting inspiration from it?

Stealing is copying all elements of a video - hook, script, style, format - making it a carbon copy. Inspiration means taking one or two elements (like a comedic structure or visual theme) and executing it completely differently with your own script, topic, and style applied to a different context.

Why do brands like Surreal get praised for viral campaigns when their ideas aren't original?

Surreal succeeds because they take existing formats (like the 'famous person's name' celebrity pun that Lidl, Burger King, and McDonald's have all used) and execute them exceptionally well with superior creative quality, which is why execution matters more than pure originality.

Should you get inspiration from competitors in your own industry?

No - if a competitor runs a campaign and you copy it the following week, that's ethically off-limits even if not technically stealing. Instead, source inspiration from completely different industries and fields to avoid directly copying competitors and to find fresher creative angles.

Where specifically should B2B companies look for marketing inspiration?

Look beyond your industry on TikTok (trends and unrelated creators), YouTube archives (old ads and TV sketches), international advertising, classic TV shows, and personal passion projects or niche creators you follow - these sources are less exploited by competitors.

How do you apply inspiration from old TV shows or classic ads to modern social media content?

Identify the clever hook, comedic structure, or narrative build-up from the old content, then use those elements (but not the full script or topic) in a completely new video with modern context and execution for platforms like TikTok and Instagram Reels.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The episode is nominally about 6 sources of marketing inspiration but spends the overwhelming majority of its runtime on personal banter, a wedding anecdote, office pranks, and an extended story about eating octopus in a hotel room. The actual marketing content - look at TikTok creators outside your industry, search YouTube for old ads, watch Netflix for creative formats - is surface-level and would be obvious to any working marketer.

Um, so, yeah, TikTok is a great place to get inspiration from. As we said, there's trends, pranking your boss.
there's this, like, lifetime supply of inspiration from the past

Originality

5 / 20

The most interesting angle is the observation that even celebrated brands like Surreal recycle older campaign concepts, which is a mildly contrarian point worth making. But the core thesis - 'get inspiration from outside your industry' - is a thoroughly recycled marketing truism, and none of the six sources are framed in a non-obvious way.

None of their ideas are original.
Lidl have done that. Um, Burger King did that. McDonald's did that. There was all these examples of brands that have done that, you know, in the past 20 years.

Guest Caliber

7 / 20

There are no external guests; it's two co-hosts who operate a real marketing agency with actual client campaigns, which gives the conversation some practitioner grounding. However, the transcript provides little evidence of genuine scale or distinctive expertise, and their claims of 'millions in sales for world leading brands' are entirely unsubstantiated within the episode.

you know those campaigns we run for world leading brands that generate millions in sales?
we're a marketing agency in Kent

Specificity & Evidence

7 / 20

There are some genuinely specific named examples - Surreal's Serena Williams OOH campaign with the asterisk mechanic, Oatley's live megaphone billboard, TikToker Jack Joseph - which provide real anchoring. However, the specifics are quickly dropped rather than analysed deeply, and claimed business outcomes ('millions in sales') are asserted without any supporting data.

it was like, Serena Williams loves Surreal. It's her favorite cereal. And then the asterisk says it's not the real Serena. They found someone else called Serena Williams.
they had a big out of home sign and they basically had uh, like a platform on the out ah of home sign where two guys in suits sat on it with a megaphone

Conversational Craft

4 / 20

This is an unstructured co-host chat with no external guest, no probing follow-ups, and no challenging of any claim made. The conversation repeatedly derails into personal anecdotes (the octopus, the hotel room, the Travelodge iron cooking) that consume far more airtime than the stated subject of the episode.

I've got some more, Lloyd, if you. Oh, can I just say one more?
Um, but hopefully you've enjoyed this episode, anchors and hopefully you've enjoyed getting some different places that you can get inspiration from.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker B51%
  • Speaker A49%

Most-used words

inspiration38video24lloyd23inspired23different21places13cool12netflix11octopus11remember10tiktok10funny10couple9back9marketing9drama9

Episode notes

In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from - whether it's TikTok trends, classic TV shows, or outdated platforms. We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original. How will you apply these insights to spark creativity in your marketing? Tune in to find out!

Full transcript

31 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: When he said you had a secret, I thought you were gonna tell him about the other secret.

Speaker B: What's that secret?

Speaker A: Dan's not a secret. We're just a couple of business anchors. Welcome to the Business Anchors podcast. This jingle is slightly too long. This jingle is slightly too long. Um, Daniel Brian Knowlton. Why should people stick around for this episode?

Speaker B: Why would the random names, um, just your name. So we've got a bit of a secret. You know. You know those campaigns we run for world leading brands that generate millions in sales?

Speaker A: Yeah.

Speaker B: They're not actually all original.

Speaker A: What?

Speaker B: They're not all original campaigns that we've come up with.

Speaker A: What?

Speaker B: We get. Shut up. We get inspiration from lots of different places.

Speaker A: Do we?

Speaker B: Yes, we do, Lloyd.

Speaker A: Good.

Speaker B: And I want us to talk with the anchors and share some of those places where we get inspiration from so they can start to get ideas for campaigns that generate millions in sales. Like we deliver for some of the world's leading brands.

Speaker A: When you said you had a secret, I thought you were gonna tell them about the other secret.

Speaker B: What's that secret?

Speaker A: Dan's not a single man anymore.

Speaker B: Oh, yeah.

Speaker A: Just so you know, anchors. Yeah, he's not available.

Speaker B: I got married.

Speaker A: He did. And do you know what Dan said to me, Lloyd, on Friday 24th May, are you available? I said, I'm m not sure. He said, because I'm. I'm gonna secretly get married. And I said, of course I'm available. You know, uh, I'd cancel anything to be available on that day. And he said, oh, great. Can you babysit the kids? Because I wasn't invited to the wedding. Everyone. Okay, right.

Speaker B: Let me just clarify a couple of things.

Speaker A: Imagine. Imagine that. Are you available to babysit?

Speaker B: Other than two witnesses, no one was invited to the wedding.

Speaker A: I'm happy for those witnesses that they got to enjoy it.

Speaker B: Yeah, well, it wasn't anything special. I really won't get too disheartened.

Speaker A: Um, Christelle, did you hear that? Wasn't anything special in my mind.

Speaker B: Uh, just for context, everyone. I've been engaged for eight years.

Speaker A: Left to wait in a long time, and then. It wasn't anything special.

Speaker B: No, no, no. Here we go. Uh, you know, normally when someone gets married, it's a declaration of their love for the person. I'm gonna stay with you forever. I've already got two kids and a mortgage. I'm already 100%.

Speaker A: Do you want a shovel for that hole you're digging? M Mate. Anyway, that's Dan. That is definitely enough for a clip for us to put online. Okay. Thank you very much. Listen to the business anchors podcast if

Speaker B: you're not watching Crystal.

Speaker A: Um, let me know if you're invited. I don't know what it's like.

Speaker B: So going back to where we get inspiration from that story has inspired me to talk about something, Lloyd.

Speaker A: Okay, good.

Speaker B: It's inspired me to ask you a question.

Speaker A: Okay.

Speaker B: What do you think the difference is between stealing and getting inspiration from? Because as I said, we're a lot of. What we do isn't totally original.

Speaker A: Yeah.

Speaker B: And we've had. We've spoken to people before, actually. I remember being Ibiza, and we told, uh, a guy there. We were like, we got inspired by this cool video. And he's like, but did you ask them for permission?

Speaker A: Yeah. And I was shocked by the question here. It's like, you know, you spoke about that thing. You were inspired by that tiktoker. Did you. Did you get that permission to use that? And I was.

Speaker B: I thought that was a weird question.

Speaker A: Yeah, I was thinking, um, well, that's weird. Like, why would we ask them? Because in my point of view, it

Speaker B: made me feel a bit defensive because I was kind of thinking, what, he's trying to accuse us of stealing something.

Speaker A: Yeah, it was made down defensive. Like, he was a couple of minutes

Speaker B: ago, move away from that.

Speaker A: And yeah, I was just. Because in my eyes, there is no original. There are no original ideas. Like, we're inspired by so many different things in the world. So if you're writing a script for a TV show, you're inspired by your favorite TV shows in the past, or if you're painting a picture, you're inspired by art that you've seen in the past or by a, uh, song that you've heard. You know, you're. You get inspiration from all these different places. So in my eyes, I was kind of like, well, no, we. We made an advert for our marketing agency, and it was inspired by a tiktoker making content for his audience. And it's a completely different thing for context.

Speaker B: Basically, it was a tiktoker called Jack Joseph, and he does this parody called GCSE drama. A GCSE drama parody. Basically taking the piss off what it was like when you were at, uh, drama and GCSE level. And we made a parody, uh, that was like GCSE drama class makes an advert for a marketing agency. So it's the similar style, but it was a completely different.

Speaker A: Do you know where I think the difference is from, like, stealing and being inspired by m so if Jack. So I think Jack Joseph would not give a shit that we've been inspired by him and then made like a video for our business because he's not bothered about a random marketing agency in Kent making that content. If, uh, a one of our closely competing marketing agencies made this GCSE drama video and then we saw it and we were like, let's do that next week. I think, although I don't think that's stealing. I think that's. That's where what I would shy away from that I wouldn't do. Yeah, I think. Oh, that's just a bit out of order. Like there. There are competition and we're just copying their ideas. Whereas when you're getting inspiration from completely different places, there's no negative effect runners just you're being inspired by other places to do well in whatever you're doing. That'll be my. I know people might disagree, but that's what I think.

Speaker B: I agree with Ian. Do you not have noticed, you know, we always shout about brands like Surreal.

Speaker A: Yeah, right.

Speaker B: Cause they do really cool marketing campaigns that go viral. Everyone shouts on, this is amazing. This is amazing. We do as well. None of their ideas are original.

Speaker A: Yeah, I've noticed that recently.

Speaker B: So there's been a number of people that have pointed this out specifically with companies like Surreal. So I'll give you a couple of examples. So, uh, one of their most viral campaigns where they basically did out of home advertising that said a famous person's name loves Surreal. And it was. I had an asterisk. Like, it was like, Serena Williams loves Surreal. It's her favorite cereal. And then the asterisk says it's not the real Serena. They found someone else called Serena Williams. There's been tons of brands that have done that. Lidl have done that. Um, Burger King did that. McDonald's did that. There was all these examples of brands that have done that, you know, in the past 20 years. Like literally that exact concept. But it was obviously the creative was a bit different and delivered a different way, but it is, it's already an idea.

Speaker A: I think you've got to give Surreal credit because they, they do things very well. And yes, they improve upon a lot of things and they execute ideas very well. So although other people have done it, you know, they might have done it 10 times better because of the way they've executed it.

Speaker B: Did you see? I'll give you another example. Surreal, their recent one, I don't know if you saw it, where they had a big out of home sign and they basically had uh, like a platform on the out ah of home sign where two guys in suits sat on it with a megaphone. And, and the sign was like, speak to our sales team about the new flavor. And they were there going, hello, do you want to talk about the new flavor with the megaphone? Oh, that is actually really creative. It's been done by tons of brands. Like someone again did a LinkedIn post. Look at this example of Oatley doing it. Look at like so. And I'm not shitting on them because I genuinely think they're super creative and their execution is really good. Um, but it just goes to show, like, even the top tier brands that we're all like, these are amazing. They are getting inspired by something they've seen and they're doing their own variation of it and, and executing it very well. And I don't see a problem with that.

Speaker A: Yeah, I don't. I don't either.

Speaker B: I also saw just on the final point of the difference between kind of stealing and get inspired by, I saw a video that this guy on Instagram did. Uh, his, he's called like viral video me or something on something like that on Instagram. Can't remember his exact name, but he did a video on this and he said that, uh, a video has a number of different elements to it. There's like the hook, the format, the style, the script, the this. Like, there's all the different elements that make a video. And you can, you can emulate elements of like the theme of the video, but deliver it with a different hook and a different topic and a different style. If you literally all of the different elements of video you completely copy and you look, it's a carbon copy of someone else's. That's kind of stealing. Whereas, you know, whereas what you've said, Lloyd, is getting inspiration from other areas and other people outside of your industry, like we do. You can then take elements of the video, not all of the different elements, but some of those, and then we can then apply it to what we're doing.

Speaker A: For example, that GCSE drama video, there were no similarities in the script or anything. It's not like lines in that video that we've gone, oh yeah, let's use that. It was completely original script. You know, the, the theme of the video was similar that we're taking the mickey out of a GC drum, GCSE drama video, but other than that, everything about the execution was completely different.

Speaker B: Yeah, so. So going on to like, some of the specific places now of where we get inspiration from. We've kind of touched on TikTok. We've spoken about getting inspiration from places like Jack Joseph. Um, something else that, uh. I don't know if I've told you the full story of this. The team got inspiration to create a TikTok where they pranked me whilst you were away.

Speaker A: Yes.

Speaker B: Did you hear about this whilst I was away?

Speaker A: No.

Speaker B: I don't think you were here. No. Okay, so this really got me. So basically, well, I'm not gonna give names of people to reveal too many things, but we've got a client who we've got. Had a strong relationship for, like, five years, and I've built up a really strong relationship with the main person there. And, uh, when we've got the campaign running, every week, I have a phone call with this person and we talk about our life and we're like, really good friends and stuff, and. But this really strong relationship over years, and I really like this person. So what the team pranked me with. They set up cameras and they got, uh, one of their dads to ring up the work phone. And then they answered it as if it was this person. And they said the person's name. Hello, so. And so, how can I help you? So I sort of picked up. I said, oh, it's my. My guy.

Speaker A: And then.

Speaker B: And then. And then they went. They were like, I'm not being funny. You keep ringing us. And it's really doing my head in. Can you stop ringing us? And I was like, I, uh. Literally, I've never felt anything like it. I felt sick. I. I was thinking they would never speak to anyone like that. Why would they do that? And they filmed the whole thing on my reaction and event. It took me a good 30 seconds because they were being really rude to this person. And then, uh. And then they put the phone down. So I was like, that was not real, was it? And then they burst out laughing and it was genuinely upset me. But they got inspired. The reason I'm telling you that story is they got inspired because that's a theme. That's a trend on TikTok. You prank your boss. Have they not pranked. Have you been pranked here yet? I tell or not?

Speaker A: Well, everyone makes me jump all the time.

Speaker B: Yes.

Speaker A: Cause that's really easy.

Speaker B: Yeah.

Speaker A: Um, but. Well, actually, no. Yeah, they always do stuff to me.

Speaker B: Oh, no. What did they do? A minute ago?

Speaker A: They put. I mean, it doesn't even make sense. Put a root system from a plant in my coffee to make me think it was going Mouldy. That's what that weird thing was described as, a root system. Apparently they just put, uh, cotton wool balls in all of my stuff. So, like, I had a hat on my desk. When I picked it up, they all fell out. When I went to put my headphones on, they all fell out of there. They quite often do do things like that to me.

Speaker B: So you're really respected and work.

Speaker A: Yeah, really respected and bullied in the workplace.

Speaker B: Yes. Um, so, yeah, TikTok is a great place to get inspiration from. As we said, there's trends, pranking your boss. There's, uh, pranking your boss. Inspiration from creators like Jack Joseph. This is the key thing with TikTok. Don't. If you are an accountant, don't search accountants on TikTok and get inspired by them. Just look for cool creators, stuff you're interested in sports, people, you know, influencers who are talking about different topics and different themes.

Speaker A: So I'm going to go in a different direction. TikTok, you're like, well cool and that. So you're talking about TikTok.

Speaker B: Right.

Speaker A: Whereas I am not cool.

Speaker B: Yeah.

Speaker A: I don't know if you've noticed.

Speaker B: Yep, I noticed.

Speaker A: Um, like, if you say you put in a list together, oh, who am I going to invite to my wedding? Like, I would be at the bottom. Like, not.

Speaker B: But you would be on the list. You weren't on the list.

Speaker A: No, you wouldn't put me on the list. Um, so, uh, I'm talking about, uh, getting inspiration from outdated platforms.

Speaker B: So is this a real one or is this a joke one?

Speaker A: This is the real one.

Speaker B: Okay, go on.

Speaker A: Why?

Speaker B: No, because I can imagine this is

Speaker A: some long thinking point is so shit that it can't be a real one. Yeah. Um, so going back to the GCSE drama. Yeah. Thing. Um, sorry, there's a bit of fluff. I was just doing a weird arm movement if you're watching.

Speaker B: Yeah.

Speaker A: Um, so we were talking about, oh, we've got inspiration from this Tick tocker. Um, we had comments saying, oh, that's from Legs Akimbo. Was it?

Speaker B: Oh, yes.

Speaker A: It's like some old TV Alexa Kimbo sketch. I don't. I still don't really know what it

Speaker B: is from tv because I watched that. I remember seeing that.

Speaker A: So we were saying about steal it. Oh, should we steal Jack Jones? Is that stealing?

Speaker B: But his. His drama sketch was stolen from stolen old TV show. Yeah.

Speaker A: If you're saying it's stolen or inspired by. If you're saying inspired by. And, um, this is something that I think is really clever and could. Could have been what Jack Joseph's done. So if you're on social platforms now, it's like there's stuff from TV shows from, like the 1980s that are hilarious or, you know, ads that really resonated with an audience and they were done for 80s TV. And it's kind of like, now you can be inspired by that and be like, this has never been done on TikTok. Or like, this could be an Instagram reel. But it was an old 80s TV ad and we could communicate in this. Or it had. It had this great hook at the start of the video that would get attention and now we could use that in our content or great comedy sketch and we could use that to keep our. To keep the viewers on TikTok engaged. So, uh, yeah, uh, I just think there's so much. There's this, like, lifetime supply of inspiration from the past. And that's why I'm not cool, because I'm looking. I'm looking back rather than forward, but

Speaker B: what would you say? So just trying to apply that practice, because that sounds really cool. So are you, like, watching videos at home? VHF videos of old things?

Speaker A: No, but I'm thinking, for example, oh, I remember that really funny scene in Extras, the Ricky Gervais show. I'm going to watch that on YouTube because I think there's a funny element that, like, we could kind of do something similar to now watching that. Now that's not an 80s TV show. That's like early 2000 or something. Yeah, but you kind of. You can look that up and be like, oh, yeah, that's what they did. They did that kind of thing. Can that work in this video that we're creating? Or even a funny line like, can we have. There's that really witty way that he said this and then she said that. Could we do a similar kind of interaction in this? So there's elements that you can.

Speaker B: I like that. Because you're on that same theme of getting inspiration from other places that aren't, like just stealing another marketing agency's marketing campaign idea. Idea. You're like getting inspiration from something else and then applying it to what we're doing.

Speaker A: Yeah. So, yeah, there's just like, there's so much work, brilliant work people done in the past. And I think actually there's brilliant inspiration.

Speaker B: I definitely think you do that with your script writing. Yeah, you contribute to, uh, some of our really creative scripts and you add little bits that are really good. Definitely.

Speaker A: Sometimes there's just like one Line or jokes in something. I see. And I just think, oh, I'd love to put something like that in something and you know, you find the opportunity like. Yeah, that was hilarious. That's really good.

Speaker B: Yeah. Um, nice.

Speaker A: Yeah.

Speaker B: Oh, I was just thinking, I remember. What was it in there? We did the parody, the this, the diver CEO uh, parody. And there was a couple of, there was a couple of like one liners in there that I definitely feel like you got inspired from other places where he's.

Speaker A: Yeah.

Speaker B: Builds up and then he go, what did he say?

Speaker A: He does say stupid fat hobbit. Yeah, that's. That is, I think that is directly from someone calls himself a stupid fat hobbit.

Speaker B: Is that from. It's not from Lord of the Rings.

Speaker A: Oh, oh, actually I think it is. I think. Is it Gollum? No. Yeah, Gollum.

Speaker B: And yeah, we include that in a Nelson video.

Speaker A: I think I just, throughout my life if I do something stupid, have just said that to myself and I just, for some reason I find it funny. And then it ended up as a line in a video.

Speaker B: Yeah.

Speaker A: Uh, so, yeah, that's what I mean. It's like lines that you find funny or interactions that you think, oh, that's a really cool way or they've told that story really well. And like one day I'll think of where that can be used in, in our marketing or in our videos and that type of thing.

Speaker B: Talking of videos, one of the, one of the places I get a lot of inspiration which you kind of touched on it with the extras thing is YouTube because like you say whenever you think of these old things, I watched a movie back in or I saw this thing, basically someone's ripped off and put it on YouTube or elements of it. So you can always go back and think, uh, I'm going to search that. But I also get inspiration from YouTube by searching uh, like good ads. There's always, there's always like playlists of cool, interesting, unique ads just from the last like 50 years. Even an old Nike one I saw the other day of this 70 year old that runs like half marathon every day. It was really cleverly done. There's little bits of inspiration you can get.

Speaker A: There's also there's like international ads from like other countries that um, people in the UK have never seen but you can be inspired by.

Speaker B: There's the French one.

Speaker A: There's the French clown wardrobe. Yeah, just saying random words.

Speaker B: The French wardrobe ad. Yes. Do you remember, yeah.

Speaker A: Where we're still just shouting French wardrobe.

Speaker B: No, sorry, sorry. I'm just. It's just piecing together my mind.

Speaker A: Yeah.

Speaker B: A guy. There's an ad for a wardrobe company. Is it.

Speaker A: I don't know. And I don't think it's relevant. Dan.

Speaker B: Okay. Anyway, he gets stuck in a wardrobe and he goes through this whole process and then eventually he's hiding in the wardrobe because he's sleeping with someone's wife. And it's like a comedic thing that takes you through this whole build up. This whole build up.

Speaker A: And Dan was inspired to sleep with someone's wife from that advert. That's where he got his inspiration.

Speaker B: Uh, uh, and we saw that. So this French ad from YouTube, we then created our own version where this. Where the clown comes in, where Lloyd was dressed in a clown costume on, uh, in Cliftonville on the seafront. And you were chasing.

Speaker A: More relevant.

Speaker B: You were chasing me. And then the whole video is like this clown chasing me. But it build up and then in the end I run into the office and get knocked and then there's a spelling mistake on a document I'm producing and then it cuts to. And that's why there was a spelling mistake in the campaign that we delivered. Yeah, that whole build up.

Speaker A: I mean, I. I wrote the script for the video and I've seen it and even I don't understand what Dan just said. But, uh, you can go back to the old nothing videos and see that

Speaker B: the key points here are. It was hilarious watching Lloyd in a full clown costume when it was the hottest day of the year. Running down the beach made it like plastic.

Speaker A: It's horrible.

Speaker B: Yeah. Uh, but that was fun and it worked really well. So get inspiration from YouTube. It's still one of the best places we get inspiration from.

Speaker A: Yeah.

Speaker B: I've got some more, Lloyd, if you.

Speaker A: Oh, can I just say one more?

Speaker B: Yeah, go on.

Speaker A: Mine's really, really a short point. Go back to yours. I. Something that I found really useful is getting inspiration from my passions, which sounds. No, not. You're looking at me like I'm talking about sexual, passionate stuff, things like that.

Speaker B: Right.

Speaker A: I don't even know what that is. Just so you know.

Speaker B: Yeah.

Speaker A: Um, I mean, you're so like things that you're really into, you know, like for example, we've got someone, our team called Taylor. Now Taylor has things that he's very into.

Speaker B: Mhm.

Speaker A: And he, like, he will know every line or like, funny meme to do with that thing and he'll be able to quote it. And I, uh, I don't know why I use Tay as an Example. But, for example, another example that makes sense. I like gardening and growing vegetables. Business anchors, uh, listeners know that. And there's, uh, inspiration that I got for content. There's this guy that, um, started off this really small YouTube video doing gardening videos. And then I saw that he started creating his own gardening products and then was selling them on his channel and stuff like that. And he was doing it in a really cool way. And that's something that I was like, this is a really niche guy that I know about, but other people don't. And he's, like, making millions off of this product he's done. And I was looking at how he's done it and the strategies he's used. And I just think anything that you're, like, super into, like, you're the top 0.01% of knowledge in that area, other people in the world probably haven't seen that creator or that video or that niche film that you're into. And so getting inspirations from place like that, places like that are often useful because other people have never heard of it or seen it. And it's.

Speaker B: Yeah, bit of a weird idea, but I like that. I just instantly thought of you talking about passions. Lloyd. Lloyd now, um. Lloyd now talks as if he's well into paddle, if anyone's had a paddle. He's literally had one game, and he's. He's. He's telling everyone. Yeah, yeah. I'm just gonna go play paddle with my mates on Friday. Um, I was thinking, did you get any inspiration from playing Padel? Because that's a passion. What inspiration have you got from that

Speaker A: Is a new passion of mine. I mean, I've currently played three times and love it more than I love my family. Okay. Yeah, pretty. Pretty big passion. Um, no. No inspiration from that.

Speaker B: Okay.

Speaker A: No.

Speaker B: Moving on.

Speaker A: Yeah.

Speaker B: Another place that I, uh, get a lot of inspiration from is Netflix. So do you. Have you got Netflix? What? Have you heard of Netflix?

Speaker A: I've heard of Netflix. Is that, uh. Is that kind of like Blockbuster?

Speaker B: Well, actually, what is it? Netflix tried to buy Blockbuster. No Blockbuster. Netflix tried to blow by Blockbuster. Uh, Netflix tried to buy Blockbuster, but it failed, but no Netflix. Lloyd, if you remember, it used to be Love Film. You used to use that service.

Speaker A: I did, yeah.

Speaker B: You got a DVD in the post.

Speaker A: Yeah.

Speaker B: Now it's a streaming service. Is it great content on.

Speaker A: I think I might have heard of it.

Speaker B: And there's one example. I don't actually think this. One of our team is a program called Auntie Donna, and they do this sketch where they are. Maybe you explain this though, because you're better explaining things what they're. They're interviewing.

Speaker A: Oh, you just set up a point that you're making. I have no idea about. Then ask me to explain it. I'm saying you can play about how I.

Speaker B: You complained about how I explained the last point.

Speaker A: Okay, Auntie Donna, uh, are you talking about the sketch where they are doing a job? They're doing an interview.

Speaker B: Yes.

Speaker A: So there is a good sketch where, uh, they're interviewing for a new housemate and it starts off quite normal and they're listing people, uh, that are coming in for an interview. And then the people that kind of calling in, they're gradually getting more comedic and weird and it goes across the table and shows these different characters and they say funny lines. Um, the sort of thing that you definitely have to see to understand or find entertaining. Yeah. Not the sort of thing you would want, um, a below par podcaster to explain to you.

Speaker B: Um, but the point you do want to understand about this from a marketing perspective and getting inspiration is that we got inspiration from that creator owned sketch which did very well. And there's lots of shows on Netflix you've spoken to me before about. Was it Peep show and stuff that you watch and you get inspiration for that, for some of the campaigns you run for brands.

Speaker A: Yeah, yeah. Pass the baton to me again about Netflix, Dan. So I don't think peep shows on Netflix. And uh, but you're right, the streaming services, I have had inspiration, uh, from that too. We, we one of our most successful videos in about 2017. Um, I think it was something like five shit things to do at networking or something.

Speaker B: Oh, yeah, yeah. Ah.

Speaker A: And it was filmed in a way that was from the perspective. I think that was from Peep show and that works really well. That got us a lot of extremely small, low paying clients in 2017. But we all started somewhere.

Speaker B: Um, I've got one more place that we get inspiration from and I've got a story that kind of ties in, but I just want to tell it about Lloyd because it's really weird. Um, but the final place to get inspiration from is events. We go to a lot of events now. We speak to lots of cool people who are, uh, sharing cool stuff that they're doing with their companies and it's a great place to get inspiration from and learn about what other people are doing. On the note of events, the last event Lloyd and I went to was in London. I think it was an agency, hackers Comedy night. And do you remember what you did on the way home and in the room?

Speaker A: Lloyd, on the way home and in the room? Uh, I'd had a couple of drinks at that one. I can't remember.

Speaker B: We'd had a couple of drinks on the way home. We were trying to find somewhere to get food. Couldn't find anywhere. So we found. We found a shop that was open, a convenience store that was open. And, um, what would be a small convenience store, the last thing you'd want to buy in a small convenience store.

Speaker A: So like a kind of corner shop that looks a bit run down, probably doesn't have the best food safety standards. Um, I. I'll tell you what I'd probably buy, Dan. I'd probably buy a little carton of octopus.

Speaker B: So. So Lloyd, Lloyd. I get just bog standard, like plain sandwich or something, thinking, um, this is a bit iffy. Lloyd gets this wet octopus in a pot and plunks it on the counter. And I'm like, oily, why, Lloyd? Why are you doing that?

Speaker A: He's like, it was also. I think it was expensive.

Speaker B: It was eight pounds.

Speaker A: Yeah, I know. That's not like, you know, I've got eight quid, but seemed a lot for a tiny pot of oily octopus.

Speaker B: We get back to the room. Lloyd's munching down on his oily octopus.

Speaker A: Goblin octopus tentacles.

Speaker B: Goblin octopus tentacles. He's also bought a flatbread. And I eat my sandwich on the bed. I look over to Lloyd and to my disgust, Lloyd's got the flatbread and he's scooping the oil off the hotel room table, like, mopping it up, you know, like you do if you got gravy and stuff. And I was like, what, Lloyd? That's a hotel table. What are you doing? And I obviously thought he was mopping up to eat it, but apparently your defense, I still don't believe this. Your defense was that you were just cleaning the table. You were gonna eat that. You were gonna eat that. You 100% swear on your life?

Speaker A: Uh, well, I don't remember my exact. But I think I wasn't gonna eat it.

Speaker B: So.

Speaker A: Right. In my defence, I had the six pack of flatbreads. I think I'd already eaten all my octopus with one or two of them. And then because I was an absolute mess, I'd had octopussy oil all over the table. And I thought, well, I don't have kind of anything to clean this with, so I'll just use the leftover flatbread.

Speaker B: So I was like, soak up.

Speaker A: But yeah, Obviously Dan, at that point sees me, like, mopping up this horrible table with octopus oil and thinking, I'm just gonna shove that in my mouth.

Speaker B: But, uh, there was a bit of you that was gonna do that.

Speaker A: I don't think there was any part of me that wanted. I need a few more drinks to. Yeah, I do. Um, Ange's dad, Jeff. Oh, I was gonna say his full name, which is a weird thing to do on a podcast. Anyway. Um, someone's dad may be called Jeff. Um, he used to go away to work and he used to stay in a travel lodge for, like, three or four nights a week for a while. And. And he's. I would say, Jeff, I really like you and you've been very generous to me in the past, but sometimes a bit tight. Doesn't want to spend money for himself. Yeah, yeah, for himself. That's what I mean. He's very. He'll buy you a drink stuff. But he's quite. He's careful with his money. And rather than like, he. I'm gonna put it out there, Jeff, I think you had a pretty decent job that was well paid. But he was. He would bring pitters from home to a travel lodge, and he had some kind of system where he would cook them on the iron.

Speaker B: Yeah, yeah.

Speaker A: He would, like, grill them on the iron to have pitters in his traveler's hotel room rather than, like. I'm guessing you could probably go to a Wetherspoons down the road and spend seven quid and get a meal. But he. He, like, had this whole routine where he'd, like, boil things in kettle, have, like, something he could do with that. And then.

Speaker B: But your pot, noodle.

Speaker A: He'd have his iron in a certain way that he knew he could do in his Travelodge room as a grill, and he had some proper recipes going on. So I would say, I wouldn't do that. I would mop up to clear up. But not. Not we.

Speaker B: We've stayed in a few interesting hotels. So. Sorry, tangent, but, um, whenever Lloyd and I rock up to a hotel, uh, they always give us a funny look, don't they? They're not funny look, but an interesting look.

Speaker A: Well, they just think Mr. And Mr. Knowlton turn up and you see, they

Speaker B: sort of glance at you.

Speaker A: Then I think they're always trying to work out, is this a couple? Yeah, and nothing wrong with that. But when it's your brother, I'm obviously thinking, no, I'm not with him because he's a bloody dickhead.

Speaker B: So we have to tell them.

Speaker A: Yeah. So we have to tell them. And quite often we get given double beds. I think when we tell them, they're like, sure, yes, sir. Uh, I believe you. And then we go, then it's a double bed. And we have to know, honestly, can we have two single beds, please? And then they normally do eventually.

Speaker B: Yeah.

Speaker A: Okay. Anyway, enough. I don't know how I think we just got onto eating octopus in a hotel room because you wanted to tell people, I was gonna mop up the oil from a table and eat it.

Speaker B: Um, but hopefully you've enjoyed this episode, anchors and hopefully you've enjoyed getting some different places that you can get inspiration from.

Speaker A: I mean, I'm sure now they hear about that octopus story, they'd be so inspired by me.

Speaker B: Yeah.

Speaker A: And the great things I do in

Speaker B: my life to mop up that octopus juice off a hotel room table. So, yeah. Hope you've enjoyed this. Yeah. Subscribe wherever you are.

Speaker A: Yep.

Speaker B: And come back next week and we

Speaker A: will see you in your ears next week.

Speaker B: Just before you go, we want to take a second to talk about our podcast sponsors. Adobe Express. Adobe Express enables anyone to quickly and easily create standout social graphics, logos, flyers, banners and more on the web and mobile. There are so many amazing features and benefits to using Adobe Express. You can choose from thousands of beautiful, beautifully designed templates to inspire you and get started. You can quickly remove a background, convert JPEG to PNG videos to GIFs, merge videos, change video speeds and more, apply your brand to your content in just a tap and collaborate with your colleagues through shared templates and libraries. You'll also get access to the entire diverse royalty free, uh, Adobe Stock photo collection created by the world's best professionals and choose from over 20,000 license Adobe fonts, as well as their collection of curved typesets, grids and exquisite font pairings. You can apply standout photo effects in seconds, discover easy bite sized tips to get you started on the Learn tab, or connect on one of their creative community spaces to stay close to our team and fellow users. Now that's a lot of features to get your teeth into. Click the link in the description of the episode to give Adobe Express a go today and we'll see you next week.

More from Business Anchors

All episodes →
  • Knowlton Nugget 71 - Box Bollen (E165)
  • Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)
  • Knowlton Nugget 69 - Key Lesson About Managing Risk (E165)
  • Knowlton Nugget 68 - Eat Some Frogs (E165)
  • Knowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)
Explore the best B2B Marketing podcasts →
All Business Anchors episodes →