Bulletproof Entrepreneur · 2026-06-11 · 1h 12m
Send us Fan Mail Martin Lightbody turned a fourth-generation Scottish bakery into the number one celebration-cake supplier to the UK supermarkets, scaling from 50 staff to 1,200 and £60 to 70 million in turnover. Then he sold up, took the whole idea to America, and won the Hershey licence for the entire country. This is the full arc of a career built on one habit: seeing where the market was heading before anyone else, and betting big when the moment came.
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