Building One with Tomer Cohen · 2026-01-27 · 29 min
Some products don’t just succeed - they shape culture. The Fender Telecaster and Stratocaster didn’t merely define new sounds; they became creative tools that generations of musicians built their identities around. Stewarding products with that kind of legacy requires a rare balance of respect for the past and clarity about the future. Few leaders understand that balance better than Justin Norvell, President of Americas at Fender. As the company continues to evolve, Justin helps guide one of the most influential names in music through changing expectations - where musicians want not just great instruments, but better ways to learn, create, and stay connected to their craft. In this episode of Building One, host Tomer Cohen sits down with Justin Norvell to explore how iconic products endure, how product thinking applies far beyond software, and why deeply understanding your users is the throughline of great product leadership.
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