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Index/Marketing/Building Brand You
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BBY Show S11 Ep10: Why you need to let it go

Building Brand You · 2026-04-21 · 13 min

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Episode notes

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset - you. KEY TAKEAWAYS The key to creating impact beyond you is to make your story referrable - letting it go and putting it into the hands of others. Making space for others to be part of creating, shaping and sharing the story that you feel so connected to is essential, but often the most challenging. If you're not articulating your story simply and clearly, others are never going to be able to share it with others. Repetition - consistently, frequently and over time - is what it takes to build both your storytelling muscle as well as a set of impactful 'back-pocket' stories that are resonant, relevant and referrable time and time again. ABOUT KYM HAMER: Kym is an international leadership and personal branding thought leader, an executive coach, and a programme design and facilitation practitioner. She is also the creator of Building Brand You™ - a methodology helping organisations, teams, and individuals to build reputation, presence, and gravitas.

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