
Building And Growing · 2025-07-14 · 48 min
About Ian Ian Mitchell began his entrepreneurial journey in a modest double garage in East London, with little capital and while still recovering from a serious car accident. Despite the challenging start, he built a business that grew to employ over 1,000 people and earned multiple awards for growth and service excellence. Throughout this journey, Ian discovered the critical importance of building high-performing learning cultures - ones that are aligned, capable, and effective. After selling Direct Response, he turned his focus to his true passion: reimagining how organizations understand and improve performance using next-generation auditing techniques. This led to the co-founding of DeepFathom, a technology company at the forefront of audit innovation. About Deep Fathom With more than 25 years of experience in systems thinking, auditing, service innovation, and business process outsourcing, Ian has worked with global brands to design quality, risk, and compliance systems that go far beyond box-ticking.