427 - The 4 Levels of Proof: How to Really Evaluate a Marketing Agency's Results

Episode notes

Not all marketing "results" are created equal. In this episode of Builder Funnel Radio, Spencer breaks down the four levels of proof agencies use (or avoid) when reporting their impact from basic deliverables to true ROI. Learn why most agencies stall out reporting on traffic and keyword rankings, what it actually looks like when an agency tracks pipeline and closed revenue, and the key questions to ask any agency (yours or a prospective one) to find out which level they really operate at. If you've ever looked at a marketing report and thought "okay, but is this making me money?" - this one's for you.

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