Builder Funnel Radio · 2026-06-10 · 20 min
AI is changing the way homeowners research remodelers and custom builders and it’s happening faster than any shift we’ve seen in digital marketing. Spencer breaks down how AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews are influencing buying decisions, citing local experts, and driving real leads. He shares recent examples of companies winning business through AI visibility, explains how AI decides who to recommend, and outlines the content strategies that are getting cited right now. If you're a remodeler or custom builder wondering how to stay ahead of this rapidly evolving landscape, this episode provides practical, actionable steps to help your business become the trusted source AI recommends.
422 - Tactics vs. Strategy: The Difference That Changes Everything37 / 100421 - The $30 Million Math Problem420 - Your Biggest Opportunity With AI and Your Website419 - The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?418 - AI Search for Remodelers: A Mid-2026 Check-In