Bootstrapped Business with Fexingo · 2026-07-07 · 8 min
In episode 97 of Bootstrapped Business, Lucas and Luna examine how Casper used a profit-first, direct-to-consumer model to disrupt the mattress industry without early venture capital. They walk through Casper's lean operations, its one-product strategy, and the numbers behind its bootstrapped rise to $100 million in revenue before taking VC. Specific focus on how a single SKU in a box, targeted social media spend, and a 100-night trial built a billion-dollar brand from scratch. #Casper #DTC #Bootstrapped #MattressIndustry #DirectToConsumer #ProfitFirst #LeanOperations #StartupStory #Disruption #Ecommerce #SingleSKU #BusinessStrategy #FexingoBusiness #BusinessPodcast #BootstrappedBusiness #SelfFunded #Entrepreneurship #RetailInnovation Keep every episode free: buymeacoffee.com/fexingo
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