Bootstrapped Business with Fexingo · 2026-07-04 · 12 min
In episode 92 of Bootstrapped Business with Fexingo, Lucas and Luna dive into the story of Battle Born Batteries, a Reno-based company that bootstrapped its way to $50 million in revenue selling lithium-ion batteries for RVs, boats, and off-grid homes. They explore how founder Sean Schellenger started with $8,000 in savings, built a lean manufacturing operation in a garage, and disrupted the deep-cycle battery market dominated by decades-old players like Trojan and Interstate. The hosts unpack the key decisions: focusing on a niche audience of van-lifers and boat owners, vertical integration to control quality, zero outside funding, and a pricing strategy that emphasized total cost of ownership over upfront cost. They also discuss how the company navigated supply chain shocks during the pandemic and why the founder turned down a $30 million acquisition offer. A masterclass in bootstrapped manufacturing and niche dominance.
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