Beyond 7 Figures · 2026-04-24 · 21 min
Learn how to build an exit strategy that makes your business impossible to pass up. Exit strategy isn't just for when you're ready to walk away, it's the smartest growth move you can make right now. In this episode, we dive into two powerful conversations: first, how to leverage Amazon without losing control of your brand, and second, how to position your business so buyers are competing to acquire it at maximum value. Whether you're scaling on Amazon or preparing for a future exit, the decisions you make today determine what your business is worth tomorrow. KEY TAKEAWAYS: Being where your buyers are matters more than whether you personally like the platform they're shopping on. Choosing between Amazon's 1P vendor central and 3P seller central can be the difference between protecting your brand pricing and watching your entire retail network collapse. A good, better, best product model lets you keep your premium offerings off Amazon while still capturing new-to-brand customers through the platform. It never matters what your math is when selling your business - it only matters what the buyer's math is.
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