Better: The Brand Designer Podcast · 2026-05-12 · 48 min
In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three-phase process covering strategy, creative, and rollout, and why having a clear system in place makes such a difference in how projects run. We also get into the DACI model, which helps clarify internal roles and approval processes for clients during the project, plus practical strategies for handling client anxiety and keeping the project experience smooth for everyone involved. Guest Name: Ashton Hauff Guest Website: thegoodkids.co Resources: thegoodkids.co/category/resources Guest Social: @thegoodkids / @ashtonhauff Guest LinkedIn : linkedin.com/in/ashtonhauff Podcasts: The Brand Archive & Brand in Motion Links: The Design Minimind - My 1:1 coaching program for designers Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well) Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.
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