The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Best of LinkedIn: Strategic B2B Marketing
Best of LinkedIn: Strategic B2B Marketing artwork

Best of LinkedIn: Go-to-Market CW 30/ 31

Best of LinkedIn: Strategic B2B Marketing · 2026-08-06 · 19 min

0:00--:--

Topics in this episode

GTM engineeringCRMSales automationArtificial intelligencego-to-market

Episode notes

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: This edition focuses on the modern go-to-market landscape which is currently undergoing a significant shift as systems and automation begin to outpace the human talent required to manage them. This transition has birthed the GTM engineer, a highly specialised role that bridges the gap between technical data architecture and commercial revenue strategy. While artificial intelligence is delivering measurable gains in sales productivity, most organisations still struggle with fragmented data and outdated CRM models that hinder autonomous tools. Success now requires a move away from isolated outbound campaigns toward integrated, multi-channel architectures that prioritise process over raw headcount.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on go-to-market100 / 100
  • How we built Grok Bot in a month | Roman Ugarte (SpaceXAI)Lenny's Podcast · on Sales automation90 / 100
  • Less about Models; More about ArchitecturePractical AI · on Artificial intelligence85 / 100
  • Code Review Is a Taste Problem | David Poll ⁨@GitHub⁩Hangar DX Podcast · on Artificial intelligence81 / 100
  • 321 | How to Build an AI App Without Coding: From Idea to App Store with Replit & Claude by Bryce Rattner KeithleyLeveraging AI · on Artificial intelligence80 / 100
  • The Content Management System Landscape with Matt GarrepyRunAs Radio · on Artificial intelligence80 / 100

More from Best of LinkedIn: Strategic B2B Marketing

All episodes →
  • Best of LinkedIn: AI in B2B Marketing CW 33/ 3459 / 100
  • Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
  • Best of LinkedIn: Social Selling CW 29/ 3076 / 100
  • Best of Linkedin: Account-based Marketing CW 34/ 35
  • Best of LinkedIn: Social Selling CW 33/ 34
Explore the best B2B Marketing podcasts →
All Best of LinkedIn: Strategic B2B Marketing episodes →