Best of LinkedIn: Go-to-Market CW 22/ 23

Episode notes

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: In this edition, the emergence of GTM engineering, a discipline focused on building high-leverage revenue systems rather than simply accumulating disconnected software tools. A central theme is the shift toward AI-native architectures, where platforms like Claude Code are used to orchestrate complex outbound workflows and data enrichment. Contributors emphasize that while automation is accelerating, success still hinges on foundational strategy, specifically clean data, sharp ICP definitions, and human-led creative frameworks. The collection also highlights a distinct global evolution of the field, noting that while many employers are US-based, the talent and innovative sales tech are increasingly originating from Europe and India.

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