Best of LinkedIn: Go-to-Market CW 22/ 23

Episode notes

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: In this edition, the emergence of GTM engineering, a discipline focused on building high-leverage revenue systems rather than simply accumulating disconnected software tools. A central theme is the shift toward AI-native architectures, where platforms like Claude Code are used to orchestrate complex outbound workflows and data enrichment. Contributors emphasize that while automation is accelerating, success still hinges on foundational strategy, specifically clean data, sharp ICP definitions, and human-led creative frameworks. The collection also highlights a distinct global evolution of the field, noting that while many employers are US-based, the talent and innovative sales tech are increasingly originating from Europe and India.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• The Art of Building a Different Kind of Private Equity Firm - Bobby Ocampo on Raising the BrandRaising the Brand · on go-to-market strategy87 / 100
• Episode 79: Gerardo A. Dada - Winning with StrategyThis is Product Marketing · on go-to-market strategy86 / 100
• How Smaller Businesses Beat Bigger Competitors with Gareth LockwoodSpotlight on B2B Marketing · on go-to-market strategy84 / 100
• Three Money Stories You Need To Tell | Rich MironovProductized Podcast · on go-to-market strategy83 / 100
• Best of Build Mode: Think like a VCEquity · on go-to-market strategy78 / 100
• Why Google Cloud let partners do the talking with Manoj Gunti, Google CloudProduct Marketing Maestros: Tales from the Front Lines · on go-to-market strategy74 / 100

• Best of LinkedIn: AI in B2B Marketing CW 33/ 3459 / 100
• Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
• Best of LinkedIn: Social Selling CW 29/ 3076 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35
• Best of LinkedIn: Social Selling CW 33/ 34