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Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 31/ 32

Best of LinkedIn: Strategic B2B Marketing · 2026-08-11 · 21 min

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Topics in this episode

partner ecosystemsArtificial intelligencepartner enablementChannel marketingcloud marketplaces

Episode notes

We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from tracking simple partnership counts to measuring tangible financial outcomes. Modern hyperscalers and software vendors are now prioritising marketplace transactions and active deal participation over passive certifications or self-reported data. The industry is increasingly leveraging artificial intelligence to streamline partner enablement, transforming dense playbooks into interactive tools that significantly boost engagement and deal velocity. Additionally, the report identifies a growing reliance on ecosystem orchestration, where revenue is driven by strategic attribution and the quantifiable value of services surrounding cloud technology.

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