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Best of LinkedIn: Channel Marketing CW 19/ 20

Best of LinkedIn: Strategic B2B Marketing · 2026-05-19 · 22 min

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Topics in this episode

partner-led growthchannel partnershipsAI-native partnershipsecosystem strategyB2B ecosystems

Episode notes

AI and marketplaces are pushing partner teams toward structured co-sell playbooks and measurable execution. We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative evolution of B2B partnerships as they transition toward an AI-native ecosystem model by 2026. Central to this shift is the move away from manual relationship management in favour of systematised operations, where AI agents and automated workflows drive partner recruitment, enablement, and deal execution. Expert insights emphasize that modern success requires integrated co-sell motions and a "marketplace-first" strategy, particularly within the Microsoft and AWS hyperscaler environments. Strategic leaders argue that organizations must move beyond simple recruitment to focus on partner activation, value-based attribution, and outcome-oriented pricing to maintain profitability. Furthermore, the texts highlight that frictionless partner experiences and verticalised storytelling have become essential differentiators in a crowded technological landscape.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How Smaller Businesses Beat Bigger Competitors with Gareth LockwoodSpotlight on B2B Marketing · on partner-led growth84 / 100
  • Christina Tubb - The channel partner as your local bodyguardPartnerships Unraveled · on channel partnerships77 / 100
  • Busting the Myths of Partner-Led Growth with Bryan WilliamsInvestible Partnerships™ · on partner-led growth76 / 100
  • Ep 33. Optimizing SaaS Product Development: Design Phase Mastery with Pete RyanSaaS Insiders Podcast · on partner-led growth61 / 100
  • How B2B Marketers Use Partner-Led Growth for Enterprise DealsB2B Marketing with Fexingo · on partner-led growth

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