Best of LinkedIn: Channel Marketing CW 19/ 20

Episode notes

AI and marketplaces are pushing partner teams toward structured co-sell playbooks and measurable execution. We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative evolution of B2B partnerships as they transition toward an AI-native ecosystem model by 2026. Central to this shift is the move away from manual relationship management in favour of systematised operations, where AI agents and automated workflows drive partner recruitment, enablement, and deal execution. Expert insights emphasize that modern success requires integrated co-sell motions and a "marketplace-first" strategy, particularly within the Microsoft and AWS hyperscaler environments. Strategic leaders argue that organizations must move beyond simple recruitment to focus on partner activation, value-based attribution, and outcome-oriented pricing to maintain profitability. Furthermore, the texts highlight that frictionless partner experiences and verticalised storytelling have become essential differentiators in a crowded technological landscape.