Best of LinkedIn: Account-based Marketing CW 22/ 23

Episode notes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: This edition offers a comprehensive overview of Account-Based Marketing (ABM) strategies and the transformative role of artificial intelligence in 2026. Industry experts emphasise that success stems from rigorous ideal customer profile (ICP) alignment and precise account segmentation rather than simply increasing lead volume. Key themes include the necessity of sales and marketing synchronisation, the rise of AI-driven orchestration for personalised outreach, and the critical importance of data quality. Contributors share actionable frameworks for buying committee engagement, multichannel execution, and revenue-based measurement to replace legacy metrics. Ultimately, the sources suggest that while AI enhances efficiency, authentic human connection and strategic focus remain the primary drivers of enterprise growth. This podcast was created via Google NotebookLM.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
• The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonaldEnterprise Eyeballs: Innovative B2B Marketing Stories · on Account-based marketing52 / 100
• It's The "Finale" for The LinkedIn Branding Show - The Backstory + Even A Few Branding TipsThe LinkedIn™ Branding Show · on B2B marketing40 / 100

• Best of LinkedIn: AI in B2B Marketing CW 33/ 3459 / 100
• Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
• Best of LinkedIn: Social Selling CW 29/ 3076 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35
• Best of LinkedIn: Social Selling CW 33/ 34