Why Product Placement Is Underrated in MENA with Sarah Sikander

Episode notes

In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and brand partnerships in MENA Listen now and discover how storytelling and advertising are starting to merge in a whole new way. Watch the Full Episode and

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