
Behind the Craft · 2026-06-21 · 41 min
Bin and Jake built HyperFrames , HeyGen’s free open-source tool that turns HTML into professional product launch videos. In this episode, they shared how you can one-shot a launch video for any website. Jake also walked through his personal playbook to make amazing videos with AI - from storyboarding to reusing components to polish. We talked about: (00:00) From HTML to professional video with AI (02:37) How to install HyperFrames in Codex or Claude Code (04:50) Demo: Make a launch video in one shot from Spotify.com (10:47) Jake’s workflow to level up AI videos (13:06) frame.md: Turn brand guidelines into video direction (15:05) storyboard.md: Write the story before building scenes (17:31) HyperFrames launches: Reuse HeyGen’s real components (20:17) Get AI to generate static frames for review before rendering (22:46) Studio: Make visual edits and final polish Thanks to our sponsors: Linear: The AI agent platform for modern teams Wispr Flow: 4x faster than typing with your voice Riverside: All-in-one AI studio for podcasts and video Get the takeaways: Get my personal AI operating system with all my skills and prompts: Where to find Bin and Jake: Bin: Jake: HyperFrames: