
Hosted by FranklinCovey
A podcast series from FranklinCovey featuring practical tips to help you become a better leader.
59 episodes · publishes weekly · latest 2024-05-17 · ~15 min/episode
Rank
#3973
Substance
56.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3973 of 6183
Substance
Top 64%
outscores 36% of the index
Be a Better Leader ranks #3973 on The B2B Podcast Index with a substance score of 56.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Stephen M.R. Covey is a genuine bestselling author with real intellectual credibility on trust, but this appearance functions as a promotional vehicle for his books and FranklinCovey products; he presents as a thought leader rather than a practitioner who has operated an organisation at scale.
Averaged across 1 recently scored episode, with cited evidence.
The core message - trust enables teams to value differences, which drives innovation - is stated and restated throughout the 18 minutes with minimal additional layers added after the first few minutes. A few concrete data points and examples prevent a lower score, but the ratio of repetition to novel ideas is high.
“innovation flourishes when there is a collision of differences in an environment of trust”
“In a high trust culture, people are 32 times more likely to take a responsible risk. And as a result, they're 11 times more likely to innovate.”
The trust-as-foundation-for-innovation framing is the core FranklinCovey thesis recycled from Covey's own books; the five C's framework and 'differences are our strengths' are proprietary but well-worn Covey staples, not fresh thinking for anyone familiar with the Speed of Trust canon.
“I call these the five metastasizing cancers that get in the way of teams, relationships, cultures when we don't trust each other. And there are five C's, competing, contending, complaining, comparing, criticizing.”
“add trust to the mix. It will change everything.”
Stephen M.R. Covey is a genuine bestselling author with real intellectual credibility on trust, but this appearance functions as a promotional vehicle for his books and FranklinCovey products; he presents as a thought leader rather than a practitioner who has operated an organisation at scale.
“bestselling author of The Speed of Trust, The One Thing That Changes Everything, and the newly released Trust and Inspire book”
“I can go down and on and on and on.”
The episode offers a handful of named examples (Lt. Gen. Dorothy Hogg, Eric Yuan, Bose's Bob Mareska, 3M's 15% rule) and one cited study with actual numbers, which is better than average for this genre, but the examples are surface-level name-drops without operational detail or outcome data.
“Lieutenant General Dorothy Hogg. She's a three-star Lieutenant General in the Air Force. She's actually the Surgeon General of the Air Force.”
“3M. I can go back years, their idea, they still have today the 15% rule”
The host is an internal FranklinCovey employee conducting what is effectively a brand-building interview; every question is a soft setup ('can you give an example…'), there is zero pushback or challenging of any claim, and the host inserts a personal gymnastics anecdote that consumes time without advancing substance.
“I was a gymnast through college and moving from an individual sport growing up to lean into a collaboration at the college level”
“So good. So good.”
First period on the Index - history builds from here.
1 scored on substance · 59 tracked in total.
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