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#3973Be a Better Leader56.0 / 100Get badge
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Be a Better Leader

Hosted by FranklinCovey

A podcast series from FranklinCovey featuring practical tips to help you become a better leader.

59 episodes · publishes weekly · latest 2024-05-17 · ~15 min/episode

Rank

#3973

Substance

56.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#519 of 1041

Best B2B Leadership Podcasts →

Across the index

#3973 of 6183

Substance

Top 64%

outscores 36% of the index

Why it scores where it does

Be a Better Leader ranks #3973 on The B2B Podcast Index with a substance score of 56.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Stephen M.R. Covey is a genuine bestselling author with real intellectual credibility on trust, but this appearance functions as a promotional vehicle for his books and FranklinCovey products; he presents as a thought leader rather than a practitioner who has operated an organisation at scale.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

11.0 / 20

The core message - trust enables teams to value differences, which drives innovation - is stated and restated throughout the 18 minutes with minimal additional layers added after the first few minutes. A few concrete data points and examples prevent a lower score, but the ratio of repetition to novel ideas is high.

“innovation flourishes when there is a collision of differences in an environment of trust”

“In a high trust culture, people are 32 times more likely to take a responsible risk. And as a result, they're 11 times more likely to innovate.”

Originality

9.0 / 20

The trust-as-foundation-for-innovation framing is the core FranklinCovey thesis recycled from Covey's own books; the five C's framework and 'differences are our strengths' are proprietary but well-worn Covey staples, not fresh thinking for anyone familiar with the Speed of Trust canon.

“I call these the five metastasizing cancers that get in the way of teams, relationships, cultures when we don't trust each other. And there are five C's, competing, contending, complaining, comparing, criticizing.”

“add trust to the mix. It will change everything.”

Guest Caliber

14.0 / 20

Stephen M.R. Covey is a genuine bestselling author with real intellectual credibility on trust, but this appearance functions as a promotional vehicle for his books and FranklinCovey products; he presents as a thought leader rather than a practitioner who has operated an organisation at scale.

“bestselling author of The Speed of Trust, The One Thing That Changes Everything, and the newly released Trust and Inspire book”

“I can go down and on and on and on.”

Specificity & Evidence

13.0 / 20

The episode offers a handful of named examples (Lt. Gen. Dorothy Hogg, Eric Yuan, Bose's Bob Mareska, 3M's 15% rule) and one cited study with actual numbers, which is better than average for this genre, but the examples are surface-level name-drops without operational detail or outcome data.

“Lieutenant General Dorothy Hogg. She's a three-star Lieutenant General in the Air Force. She's actually the Surgeon General of the Air Force.”

“3M. I can go back years, their idea, they still have today the 15% rule”

Conversational Craft

9.0 / 20

The host is an internal FranklinCovey employee conducting what is effectively a brand-building interview; every question is a soft setup ('can you give an example…'), there is zero pushback or challenging of any claim, and the host inserts a personal gymnastics anecdote that consumes time without advancing substance.

“I was a gymnast through college and moving from an individual sport growing up to lean into a collaboration at the college level”

“So good. So good.”

Standout episodes

  • Leveraging Team Strengths for Innovation and Success

    2024-05-17

    56

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 59 tracked in total.

  • Leveraging Team Strengths for Innovation and Success

    2024-05-17 · 18 min

    56 / 100

Frequently asked

What is Be a Better Leader's substance score?
Be a Better Leader scores 56.0 out of 100 for substance and ranks #3973 on The B2B Podcast Index. That puts it ahead of 36% of the B2B podcasts we rank and #519 of 1041 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Be a Better Leader worth listening to?
Be a Better Leader is ranked on The B2B Podcast Index with a substance score of 56.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Be a Better Leader?
Be a Better Leader is hosted by FranklinCovey.
How often does Be a Better Leader publish?
Be a Better Leader publishes weekly, has 59 episodes, released its most recent episode on 2024-05-17.
Which Be a Better Leader episode should I start with?
Our highest-scoring recent episode is "Leveraging Team Strengths for Innovation and Success" (56/100) - a good place to start.

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Guests who've appeared

Stephen M. R. Covey

Topics this show covers

The themes that come up most across this show's episodes.

ZoomThe Speed of TrustFranklinCoveyStephen M. R. CoveyTrust and InspireRobert Porter LynchLRN researchLieutenant General Dorothy HoggAir Force Surgeon GeneralEric Yuan

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