Badass Direct Sales Mastery · 2026-04-23 · 10 min
Afraid to reach out to the people who could most transform your business? In this episode, discover how to flip your “chicken list” into a confident “rooster list” using a simple 3-step framework that feels authentic, not salesy. In this episode, Jennie Bellinger discusses: The real cost of avoiding your chicken list Reframing the “chicken list” into a “rooster list” Why sales feel salesy (and how to fix it) The 3-step connection - curiosity - consent framework Building confidence through action and personalized outreach Key Takeaways: Avoiding your “chicken list” doesn’t protect relationships; it protects your ego and quietly costs you growth, connection, and income. Sales feels salesy when you lead with a pitch instead of a person, hide a secret agenda, or rely on copy-and-paste scripts that don’t sound like you. A simple structure - connection, curiosity, and consent - can turn awkward outreach into genuine, human conversations that people actually welcome. Inviting someone into a conversation (“Would you be open…?”) removes much of the pressure and shifts your energy from desperate to confident and intentional.
Todd Krause: Lead Like a Pro with the LEAD Framework53 / 100Jennie Bellinger: Step Into Your Power[Classic Rewind] If It's Not a "Hell Yes!" It's Not a Yes At All
Patrick M. Powers: Leadership, Responsibility, and Building Teams That Truly DuplicateMike Fischer & Jeff Schimmel: Learning Sales by Doing Everything Wrong