Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth

Episode notes

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Hannah Podbury-Neal and Emma Halewood from foodservice marketing agency Omne to discuss their 2025 award win for ‘UK B2B Agency of the Year’. They begin by exploring how Omne succeeded in a category typically dominated by large, multi-sector agencies and why being a specialist agency proved to be a strength rather than a limitation. Hannah and Emma also share how their expertise-led proposition has driven commercial success and close client relationships, from strong client retention rates to impressive year-on-year gross income growth and much more. Later in the episode, they discuss how marketers can stand out and differentiate themselves in an increasingly AI-driven world and they tease what’s next for Omne. If you’re looking to shift from activity-based marketing to a more commercially focused approach, this episode is a must-listen for B2B marketers. Stay tuned for a report off the back of this podcast which will be out in spring 2026.

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