Episode 201: Everything you need to know about strategy planning in 2026

Episode notes

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, CEO, Revere to chat about everything from why you should be starting with your business vision to the key to tailoring your plans to your C-suite and much more. But that’s not all. We also explore smart budgeting moves every marketer should be making. If you’re not already setting aside a slice of your budget for creative, in-the-moment opportunities, you’ll definitely rethink your approach after this episode. If you’re looking to become the commercial marketer, we highly recommend listening to this week’s episode. Plus, you can

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload30 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl37 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa52 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth55 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl44 / 100