Episode 199: A look inside the 2025 B2B Marketing Awards shortlist

Episode notes

We’ve just announced our 2025 B2B Marketing Awards Shortlist, and we are joined by FunnelFuel, Differentiated, Gravity Global and The Croc to break down some of the juicy details behind this year’s theme and campaigns. In this podcast episode, we were joined by Sarah Townsend, Head of Growth & Innovation, The Croc; Chris Omotosho, Managing Director, UK, Gravity Global; Paul Collier, CMO, FunnelFuel; and finally last but not least Jon Buckthorp, Commercial Director, Differentiated. The group discussion kicks off with an overarching look at the B2B industry and how it has led to compelling campaigns that are data-back, creative and commercially successful. In addition, they chat about some of the big categories like ‘Best use of AI’, ‘Most commercially successful campaign’ and ‘Best campaign with a limited budget’. And if you’re looking for thought leadership advice throughout, find out the key traits to success; plus, why failing in today’s competitive environment can actually be a positive way of upskilling your team. This year's winners will be announced at the B2B Marketing Awards ceremony on 26 November 2025.

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload50 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl57 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa72 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth75 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl64 / 100