Episode 196: Exploring creativity, data and the new rules of engagement, with Omne

Episode notes

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing, spoke with Omne about the evolution of brand into a data growth engine. We were joined by Michael Gividen, CEO, Omne and Anna Massey, Strategy Director, Omne who chatted about everything from the fading relevance of persona marketing to the rise of more creative B2B strategies and the shifting role of influence in the modern B2B landscape. We also dive into what B2B marketers can learn from FMCG brands; plus, stick around for insights on the future of AI in marketing and much more. If you like this episode, check out previous episodes we did with Omne below:

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload30 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl37 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa52 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth55 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl44 / 100