Episode 195: How to make your rebrand stand out in a sea of sameness, with Jada Balster

Episode notes

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s experience with other companies such as Workfront and Adobe before jumping into TravelPerk’s recent rebrand. If you’re looking to create allies in the boardroom, impact sales cycles with a strong brand and understand rebranding’s strategy beyond the design, we highly recommend checking out this week’s episode. In addition, find out how the new brand is working out over at TravelPerk, including their overhaul on demand gen campaigns. Plus, if you want to learn how to future-proof your global marketing team, stay tuned until the very end.

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload30 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl37 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa52 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth55 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl44 / 100