Episode 189: Aligning purpose and culture into your rebranding strategy, with Sarah Roberts

Episode notes

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years. She discussed how the company was able to emphasize authenticity to align with the company's culture and purpose; thus, delivering a 40% increase in brand score and an 8% rise in website traffic in the first year, along with improved lead generation and digital strategy success. In addition, the two talked about how the relationship between the CPO and CMO is extremely crucial for maintaining consistency in how the company represents itself. Plus, if you want a throwback to our previous episode with Sarah when the rebrand just happened, you can listen to the episode here:

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload50 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl57 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa72 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth75 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl64 / 100