Episode 188: Is B2B the new frontline of FMCG brand growth?

Episode notes

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what’s next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below:

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload50 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl57 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa72 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth75 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl64 / 100