Episode 170: Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

Episode notes

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the research Inbox Insight presented at our Propolis Leader’s Forum this year. They chatted about some of the biggest misconceptions when it comes to purchasing decisions, what content channels buyers are utilising, as well as the importance of trust - and how to cultivate this from a brand perspective over a long period of time. Plus, if you love a stat, Ross is chock-full of some surprising ones - if you want to learn more, you can also check out Inbox Insight’s research here:

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload30 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl37 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa52 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth55 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl44 / 100