Episode 169: Let’s talk about the ‘new’ customer buying journey, with Revere

Episode notes

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Alison Dodd, Chief Strategy Officer, Revere and Chris Scott, Chief Digital Officer, Revere. The three delve into how buying behaviors have changed and what the new process looks like today. Plus, Alison and Chris give sage advice on how to handle the start and stop for a potential buyer, as well as some top tips for navigating the new buying journey from a brand perspective. If you like this episode from Revere, you should

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload50 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl57 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa72 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth75 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl64 / 100