Episode 168: How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

Episode notes

In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with Gabie Boko, the CMO of intelligent data infrastructure company, NetApp. Gabie is a passionate advocate for: the evolution of the CMO in response to changing corporate responsibilities; the importance of marketing agility; the opportunity to use AI to improve CX and sustainability, and much more. Joel and Gabie chat through what gets her motivated as a CMO, the levers she’s pulling to drive commercial success, and how she’s differentiating NetApp in a market full of big players. In addition to this, Gabie chats through her approach to using AI, as well as how she’s managing to lead marketing as a strategic function, when in the midst of a transformation.

• Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload50 / 100
• Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl57 / 100
• Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa72 / 100
• Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth75 / 100
• Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl64 / 100